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Job Description & How to Apply Below
We are looking for a performance-driven Paid Media & Lead Generation Specialist to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate should have hands-on experience in generating qualified leads through Google Ads, Meta Ads, Linked In Ads, remarketing campaigns, landing page optimization, and marketing automation.
The role requires someone who understands performance marketing, lead funnels, audience targeting, analytics, and AI-driven campaign optimization.
Key Responsibilities
Paid Advertising Campaign Management
Plan, execute, and optimize paid campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
Linked In Ads
You Tube Ads
Display & Remarketing Campaigns
Manage campaign budgets and improve ROAS, CPL, and conversion rates
Create and test ad copies, creatives, and audience targeting strategies
Monitor campaign performance and implement continuous optimization
Lead Generation
Generate high-quality leads for products, services, webinars, demos, and consultations
Build and optimize lead funnels and landing pages
Improve lead quality through audience segmentation and targeting
Work closely with sales teams to improve lead conversion rates
Set up lead nurturing workflows and remarketing campaigns
Analytics & Performance Tracking
Track campaign performance using:
Google Analytics
Google Tag Manager (GTM)
Meta Pixel
Linked In Insight Tag
Create weekly and monthly performance reports
Analyze user behavior and optimize campaigns based on data insights
AI & Automation in Marketing
Use AI tools and automation platforms for campaign optimization and audience insights
Understand AI-driven advertising strategies and predictive targeting
Experiment with AI-based ad creatives, copy generation, and optimization workflows
Social Media & Content Collaboration
Coordinate with design and content teams for ad creatives and landing page content
Suggest campaign ideas aligned with business goals and audience intent
Support organic marketing efforts with performance insights
Required Skills
2–5 years of hands-on experience in Performance Marketing, including Google Ads, Meta Ads, and Linked In Ads
Strong hands-on experience with Google Ads and Meta Ads
Experience managing Linked In lead generation campaigns
Knowledge of conversion tracking, GTM, and analytics setup
Understanding of lead generation funnels and landing page optimization
Strong analytical and reporting skills
Familiarity with CRM and marketing automation tools
Experience with remarketing and retargeting campaigns
Good communication and copywriting understanding
Preferred Qualifications
Experience working with B2B service or technology brands
Knowledge of CRO (Conversion Rate Optimization)
What We Offer
Opportunity to work with fast-growing AI and technology brands
Exposure to AI-powered marketing strategies
Performance-driven and growth-focused work environment
Opportunity to scale campaigns with measurable impact
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