Digital Marketing Executive

Key Responsibilities
1. Campaign Management & Execution
Execute campaigns :
Launch targeted promotions across search, social, and display networks.

Manage PPC :
Set up and optimize paid ads on Google Ads and Meta Ads.

Lead generation :
Drive conversion strategies using targeted landing pages and lead magnets.

Budget control :
Track daily campaign spends to stay within the allocated marketing budget.

SEO & Website Optimization
Keyword research :
Identify search terms to increase organic visibility and rank higher.

On-page SEO :
Optimize meta tags, headers, and body copy across landing pages and blogs.

Web updates :
Maintain the corporate website with up-to-date product information and content.

Social Media & Content Marketing
Social management :
Schedule, post, and monitor brand presence on Instagram, Linked In, and Facebook.

Content creation :
Write clear copy for promotional emails, newsletters, and social captions.

Asset collaboration :
Partner with graphic designers to build highly engaging visual media.

Analytics & Reporting
Track performance :
Monitor vital digital metrics including CTR, conversion rates, and bounce rates.

Analytics tools :
Generate reports using Google Analytics to identify user behavior trends.

Competitor audits :
Research competitor strategies and suggest new growth tactics.

Requirements

Skills & Experience
Experience : 2–3 years of hands-on experience in digital marketing or a similar execution role.

Core tech stack :
Proficiency in Google Analytics, Google Ads, Meta Business Suite, and SEO tools.

Web basics :
Familiarity with Content Management Systems (CMS) like Word Press; basic HTML/CSS is a plus.

Soft skills :
Strong copy-writing skills, analytical mindset, and sharp attention to detail.

Benefits

1. Statutory Benefits
2. Accidental policy
3. Incentive