Media Planning Specialist

Position: Media Planning Specialist (4-6 Years)
Location:

Pune, Bangalore, Hyderabad

Experience:

4 to 6 years

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.
OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, Mar Tech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.
With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.
OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.
Let’s build what’s next.

Role Overview :
We are seeking a passionate and knowledgeable Media Planning Specialist, to play a vital role in crafting impactful communications plans that achieve our clients' business objectives. You will be a key contributor in producing, and interpreting critical media, consumer, and market intelligence to inform our clients' connections plans. With a deep passion for brands, media, and innovative ideas, you will be the team's go-to expert on the latest news and developments in the media landscape.
In this role, you will support in the development of media plans with moderate guidance from the Manager. The ideal candidate will be able to work independently, utilizing project parameters, goals, and budgets to develop well-reasoned recommendations with clear and compelling rationales.

Roles & Responsibilities :
Helping the US based team steward end-to-end campaign planning and execution across all channels, translating client objectives into actionable strategies, KPIs, and media plans.
Pull competitive and audience insights using syndicated and proprietary tools (e.g., Media Radar, MRI Simmons, Omni) to provide communications and audience intelligence that informs planning, goal setting, and decision-making.
Assist in analysing consumer, brand, and market intelligence, staying current on planning insights, marketplace changes, and emerging audience and channel trends, and sharing research-driven insights and real-time opportunities with internal teams and clients.
Support research into emerging media innovations, audience trends, and marketplace or partnership opportunities.
Oversee Analyst, or lead, in building and maintaining media flowcharts, budget trackers, and plan reporting documentation in support of clean, accurate, and up-to-date plan data management. Manage flowcharting systems (e.g., Media tools, Lumina), ensuring accurate plan details and taxonomy coding across all outputs.
Ensure all planning and budget data is accurately coded, updated, and reflected consistently across systems to support effective decision-making.
Use proprietary and third-party tools (Omni Planning Console, Nielsen Media Impact, Comscore) to evaluate communications scenarios across the Owned, Earned, Shared, and Paid ecosystem - running reach & frequency, flighting plans, budget allocations, and ROI analyses.
Participate in the development and presentation of media plans to Clients
Support the creation, maintenance, and presentation of POVs, recommendations, and planning best practices related to client, category, and marketplace trends.
Participate in internal ideations with Strategy teams and SBUs.
Assist senior planning members with client requests, project management, and timelines.
Take on a lead role to proactively track and share project status, deliverables, and cross-team updates constantly…