Store Executive

Position: New Store Opening Executive
Job Description – NSO (New Store Opening Executive)

Company:
Frido Function:
Retail Operations

Location:

Extensive Travel Required

Experience:

1–2 Years.

About Frido Frido is an innovation-driven mobility and wellness brand committed to enabling people to live pain-free, active lives. As we rapidly scale our offline presence across India, we are building experience-led retail stores that combine clinical expertise, technology, and superior customer experience. The NSO Executive plays a mission-critical role in translating this vision into every new Frido Experience Store.

Role Summary The NSO – New Store Opening Executive is the on-ground owner of Frido’s new store launches. This role is responsible not only for executing store openings, but also for building the store team, embedding Frido’s mindset, and establishing the operating rhythm that ensures long-term store success. The NSO Executive acts as the first Frido leader on the floor — shaping culture, performance, and customer experience from Day One.

Key Responsibilities

End-to-End Store Launch Ownership
● Own the complete lifecycle of new store openings — from site handover to post-launch stabilization.
● Drive detailed store opening plans, timelines, and readiness checklists.
● Ensure flawless execution of: ○ Store infrastructure & fixtures ○ Experience zones & consultation areas ○ Podiatrist & 2D/3D scanning setup ○ Product displays, demo & trial zones ○ POS, IT systems, inventory & backend operations Cross-Functional Execution Leadership
● Serve as the execution bridge between Projects, VM, Supply Chain, Marketing, HR, Tech, Finance, and Retail Operations.
● Coordinate manpower onboarding, training schedules, inventory deployment, fixture installation, and branding rollout.
● Proactively identify risks and close execution gaps before they impact store launch. Store Team Onboarding & Frido Mindset Alignment
● Act as the primary on-ground mentor for the new store team during launch.
● Educate and align the team on: ○ Frido’s brand philosophy & culture ○ Customer experience & consultation approach ○ Product knowledge & solution-led selling ○ Daily store operations & service standards
● Ensure every team member understands how a Frido store should look, feel, and function. Frido Operating Model Implementation
● Establish store routines, opening & closing procedures, customer handling flows, and reporting systems.
● Embed Frido’s way of selling — consultative, trust-driven, and experience-led.
● Set early performance discipline across the sales process, inventory control, billing, and customer follow-ups. Launch & Store Stabilization
● Lead on-ground launch execution and provide hands-on support in the initial operating phase.
● Stabilize operations, strengthen team confidence, and ensure full adoption of Frido SOPs.
● Handover a fully functional, performance-ready store to the retail operations team. Reporting & Continuous Improvement
● Maintain store launch documentation, trackers, and leadership updates.
● Capture learnings and continuously enhance Frido’s store opening playbook. Key Competencies
● Strong execution ownership & project management mindset
● Excellent stakeholder & people leadership skills
● Deep understanding of retail operations & customer experience
● High attention to detail with problem-solving ability
● Comfortable in fast-paced, high-growth environments
● Willingness to travel extensively

Qualifications & Experience
● 1–2 years of experience in Retail Operations, Store Launch, or Expansion Projects
● Experience with D2C, wellness, or experience-led retail brands preferred
● Graduate in Business, Operations, Retail Management, or related field