Regional Sales Manager - PFAS

De Nora is an Italian multinational company, listed on the Euronext Milan stock exchange, a global provider of innovative technologies and solutions, and is recognized as a partner of choice for significant industrial electrochemical processes. Since its foundation in 1923, De Nora has been driven by the philosophy of continual improvement. Today, it is the world’s largest supplier of high-performing catalytic coatings and insoluble electrodes for electrochemical and industrial applications.

It is also a leading supplier of equipment, systems, and processes for water disinfection and filtration. De Nora is committed to developing unconventional solutions to achieve the energy transition to decarbonization, the green hydrogen economy, and clean water for everyone.

De Nora Water Technologies is seeking a skilled and high-performing sales professional with a proven and demonstrable track-record of delivering results, to drive sales growth for our contaminants removal products focused on the EMEA Municipal and Industrial market. The successful candidate will have experience selling adsorption media technical solutions direct and through third-party channels into Municipal and Industrial markets. The Regional Sales Manager will be responsible executing sales growth plans and increase the opportunity funnel in support of profitable growth goals.

This position will report to the EMEA Sales Director.

• Drive double-digit sales growth through market penetration and expansion strategies, with a hunter mentality and strong territory management.
• Execute an aggressive sales growth plan across the assigned region, focusing on PFAS solutions for drinking water applications, with Italy, Northern Europe, and Saudi Arabia as priority markets. Industrial applications are a secondary focus.
• Manage both direct sales and channel partner relationships, including OEMs and distributors.
• Maintain a healthy funnel of opportunities via daily sales activities and generate monthly forecasts using CRM tools.
• Develop and qualify new leads and partners while expanding existing accounts.
• Build relationships with stakeholders at all levels who influence or make purchasing decisions.
• Understand competitive landscape and articulate De Nora’s unique value proposition.
• Create actionable sales plans aligned with territory strategy and growth objectives.
• Collaborate with internal teams (Application Engineering, Aftermarket Sales, Product Management, Field Service) to deliver technical solutions.
• Provide market intelligence on regulatory changes, trends, and emerging opportunities.
• Train, coach, and lead channel partners to achieve regional targets.
• Share competitor and market insights with Product Managers and Sales Directors.
• Maintain urgency in closing deals while continuously developing new opportunities.

• University degree in chemical or industrial engineering and 10+ years of sales experience in municipal and industrial water markets in Europe.
• Proven leadership and motivational skills.
• Strong technical knowledge of disinfection and/or filtration technologies, preferably including adsorption media for PFAS removal.
• Competitive, persistent, and results-driven with a passion for exceeding sales targets.
• Experience in water treatment sales and solution selling, with connections in municipal and/or industrial sectors.
• Ability to quickly learn products, processes, and purchasing drivers.
• High accountability and ownership of territory performance.
• Skilled in leading and motivating third-party channels.
• Excellent interpersonal, communication, and presentation skills.
• Proficiency in Microsoft Office, CRM systems, and digital sales tools.
• Analytical, self-motivated, organized, and disciplined.
• Willingness to travel up to 50% (ground and air).
• Strong negotiation and contract-closing capabilities.
• Effective time management and planning.
• Tenacious and resilient.

We are an Equal Opportunity Employer and take pride of our diverse and inclusive environment. We aim to attract and recruit individuals with diverse backgrounds, skills, and abilities, who will enhance the quality of our products and services and contribute to the Group’s success. We are committed to prioritize talent, make people feel respected, appreciated, and free to fully express their potential.