Vice President Media Planning

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Vice President, Media Planning

Mastercard is modernizing how it drives growth, influence, and demand across the U.S. and Canada. We are building a performance‑led integrated marketing & communications engine that unites brand, product, services, commercial, and communications through data, precision, and measurable outcomes. As part of this transformation, we are seeking a seasoned, strategic, analytical, and forward‑looking Performance Marketing & Media lead to drive B2B and B2C marketing performance across the U.S. market.

This role requires a leader who can architect change, embrace uncertainty, and use data and AI to elevate marketing campaign performance and digital experience. You will lead media strategy for B2B and B2C marketing, advancing targeting sophistication, audience insights and driving performance KPIs, as well as own our core digital platforms and social handles.

• Lead full‑funnel media strategy for B2B and product performance marketing for the U.S. market, driving awareness, consideration, and demand generation across paid and owned channels.
• Own B2B media planning and buying, ensuring precision targeting, optimal budget allocation, and measurable ROI.
• Partner with Research & Insights to objectively measure results, optimize programs, and refine frameworks for attribution and reporting.
• Leverage internal systems such as Salesforce to connect marketing efforts with pipeline data, enabling closed‑loop reporting and actionable insights.
• Collaborate with Canada and LAC marketing teams to ensure alignment, knowledge‑sharing, and best practice adoption across the Americas region.

• Work in close partnership with the U.S. consumer marketing team to partner with Research & Insights to strengthen and evolve target audience definitions using behavioral, contextual, and advanced data signals.
• Identify and apply sophisticated AI‑driven tools and technologies to improve social media performance, creative optimization, deepen engagement and performance and advance audience targeting.
• Quantify results with greater granularity, enabling smarter investment decisions and more precise campaign diagnostics.

• Lead media planning and buying for both B2B and B2C campaigns, ensuring strategies are data‑driven, audience‑first, and performance‑oriented.
• Develop measurement frameworks and media guardrails that empower innovation while ensuring accountability and effectiveness.

• Oversee the digital strategy for the U.S. market across  and , ensuring these platforms are optimized for performance, discoverability, conversion, and user experience.
• Partner with global digital team, analytics, and content teams to drive improvements in site architecture, AEO, and full‑funnel journeys for both consumer and business audiences.
• Ensure digital platforms reflect U.S. market priorities while maintaining consistency with global brand standards.
• Maintain Mastercard social handles across platforms, managing always‑on social presence and partnering with consumer marketing to support campaigns on these channels.

• Establish the foundational B2C and B2B analytical infrastructure and data integrations (in‑house or via partners) to fully leverage AI capabilities - enabling real‑time media optimization, predictive modeling, streamlined workflows, and actionable insights.
• As part of the analytical infrastructure, establish guardrails‑KPIs, forecasting models, attribution approaches, testing principles-that guide strategic decisions and responsible innovation.
• Design intuitive…