Associate Manager, One PEP Media COE, Connections & Capabilities

Associate Manager, One PEP Media COE, Connections & Capabilities

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Are you passionate about how media, content, and data can come together to create more personalized and meaningful consumer experiences? Do you want to help shape the capabilities that make this possible for some of the world’s most iconic brands?

As an Associate Manager, Global Media Connections & Capabilities, you will play a hands‑on role in developing and scaling the frameworks, playbooks, and tools that help Pepsi Co markets deliver end‑to‑end connections and personalization at scale across paid, owned, earned, and shared channels.

You’ll support our teams in bringing our capability strategy to life—from building toolkits and training materials to coordinating pilots, tracking adoption, and consolidating proof points that demonstrate the value of end‑to‑end connections and personalization globally.

This is an exciting opportunity to learn from global experts in data‑driven marketing, develop cross‑functional skills, and contribute to a transformation that is reshaping how Pepsi Co connects with consumers.

LOCATION:

New York, Plano, Chicago

• Support the creation and refinement of global playbooks, standards, and templates covering Audience Targeting, Creative Personalization, Discoverability, First‑Party Data, and Consumer Engagement programs.
• Translate complex strategies into practical, practitioner‑friendly guidance and tools.
• Help maintain a library of up‑to‑date frameworks and ensure they are accessible and actionable for markets.
• Support evolving work streams and priorities as directed by leadership in a dynamic and fast‑changing environment.
• Partner with market engagement and cross‑functional teams to coordinate capability launches, training sessions, and office hours.
• Support pilot projects by gathering inputs, coordinating logistics, documenting learnings, and capturing case studies.
• Help track adoption of global frameworks and services, summarizing feedback and performance data for leadership.
• Assist in the development and rollout of centralized services.
• Coordinate with Strategy & Transformation, Global Capability Centers, and local teams to ensure smooth deployment and clear communication of processes and benefits.
• Collect and analyze market feedback, adoption metrics, and proof points to inform ongoing capability enhancement.
• Maintain dashboards and reports that summarize progress against global capability KPIs.
• Prepare materials for leadership reviews, forums, and community updates.
• Stay up to date on emerging martech, media, and personalization trends (e.g., GenAI, dynamic content optimization, retail media). Share insights and recommendations to inform capability evolution and future pilot opportunities.

• Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree a plus.
• 5‑7 years of experience in digital marketing, media, CRM, consumer engagement, or marketing operations, ideally within a global or matrixed organization.
• Strong analytical mindset; able to synthesize complex information into actionable insights.
• Comfortable with measurement frameworks and tracking capability adoption or performance.
• Experience managing pilot projects or proof‑of‑concepts.
• Proven success collaborating across marketing, media, IT, and agency partners.
• Excellent written and verbal communication skills—capable of simplifying technical or strategic concepts into clear guidance.
• Confident presenter and facilitator with strong stakeholder management skills.
• Exceptional attention to detail and the ability to manage multiple priorities in a global, fast‑paced environment.
• Strong organizational, planning, and project management skills.
• Experience working across distributed teams and time zones.
• Effectively operates amid ambiguity, maintaining focus on outcomes and strategic priorities.
• Curious, proactive, and solution‑oriented—always seeking opportunities to simplify, scale, and improve.
• Passion for consumer data, media, and innovation.
• Self‑starter with a high degree of ownership, accountability,…