Senior User Acquisition Specialist

Industry Information Technology and Services

The Senior User Acquisition Specialist is a hands on performance marketing role within the Kuwait and Bahrain cluster. Reporting directly to the Head of UA, the successful candidate will own campaign execution across paid channels, drive day to day optimization, and contribute meaningfully to cluster level growth targets. This role requires both executional rigor and the ability to surface actionable insights from performance data.

Manage and optimize paid acquisition campaigns across paid search, paid social, and app install channels for Kuwait and Bahrain. Execute full funnel campaign builds including audience targeting, bidding strategy, creative testing, and landing page alignment. Monitor daily performance metrics and implement timely optimizations to maintain efficiency against CPI, CPA, and ROAS targets. Manage allocated budgets responsibly, ensuring accurate pacing and spend reporting.

Design and execute structured A/B tests across creatives, audiences, and bidding strategies to drive incremental performance improvement. Identify emerging channel opportunities and propose test and learn initiatives to the Head of UA. Stay current on platform updates, algorithm changes, and best practices across major ad platforms.

Produce regular performance reports with clear insights and recommendations for the Head of UA and regional stakeholders. Collaborate with the UA Analyst (Efficiency pod) to ensure accurate attribution and cohort level analysis. Partner with the Creatives team to brief, test, and iterate on performance ad creative tailored to Kuwait and Bahrain audiences. Share learnings with the broader UA team across clusters to contribute to organizational best practices.

4+ years of hands on experience in paid user acquisition or performance marketing. Demonstrated experience managing significant paid budgets across at least two major platforms (Google Ads, Meta, Tik Tok, Apple Search Ads, or programmatic). Experience in the GCC or broader MENA region is strongly preferred. Background in app marketing (mobile UA) is a distinct advantage.

Strong analytical mindset with proficiency in performance data interpretation and reporting. Hands on expertise in campaign setup, bid management, and optimisation across multiple ad platforms. Familiarity with mobile measurement partners (Apps Flyer, Adjust) and attribution methodologies. Ability to work independently and manage multiple campaigns simultaneously in a fast paced environment. Clear written and verbal communication skills in English;
Arabic is an advantage.

Snoonu is Qatar's homegrown Super App, reinventing daily life with blazing fast delivery, shopping, and more - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

To radically transform how people live by leveraging technology to connect them with endless possibilities.

• Be Customer Obsessed: "Focus on the customer and all else will follow."
• Act with Integrity: "We are honest, ethical, and trustworthy in everything we do."
• Be Curious and Creative: "We constantly innovate and create solutions to bring a lasting positive impact."
• Lead by Example and Take Ownership: "Be the change you want to see and take ownership."
• Work Smart and Deliver Results: "You can do more by doing less, better, and faster."
• It's All About People: "Be a team player; together we are stronger."

• Global Vibes
  - Collaborate with a worldwide crew.
• Brain Boosters
  - Learning budgets, access to courses, and tools for your growth.
• Builder's Playground
  - Own your tasks, own your path! We're big on autonomy.
• Flexible Time Off
  - We take recharging seriously. Generous leave and wellness policies.
• Agile Everything
  - Scrum isn't a buzzword here. It's how we roll, from product to ops.

Great Place to Work Certified

We're certified as a Great Place to Work , a recognition that celebrates a culture we've built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.

Certified for Excellence

Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.

Beyond the Code:
Giving Back Matters

We don't just build apps. We're committed to doing business sustainably and giving back to the community that fuels us. From eco…