Senior Manager User Acquisition

Head of User Acquisition – Kuwait & Bahrain

The Head of User Acquisition for the Kuwait and Bahrain cluster leads a high‑performance paid acquisition operation across both markets. This founding leadership role establishes the local UA framework, hires and develops the team, and drives user growth aligned to regional targets.

• Define and own the UA strategy for Kuwait and Bahrain across paid search, paid social, programmatic, and app install channels.
• Manage a team of UA specialists with coaching, performance feedback, and professional development.
• Collaborate with the Director of Performance Marketing to align cluster strategy with regional objectives and budget allocation.
• Serve as the primary accountability for cluster‑level KPIs: CPI, CPA, ROAS, and new user volume.

• Oversee day‑to‑day campaign management across all paid channels, ensuring optimization and budget efficiency.
• Partner with the Marketing Efficiency team to adopt standardized measurement frameworks, attribution models, and Mar Tech tooling.
• Leverage UA Analyst insights to drive data‑informed decisions and continuous improvement.
• Identify and test new acquisition channels, audience segments, and creative formats relevant to the markets.

• Work closely with the Acting Head of UA (Qatar + Oman cluster) to share best practices and align on channel strategy.
• Coordinate with Creatives and Communications teams to brief and iterate on performance‑oriented ad creative.
• Contribute to quarterly business reviews with actionable cluster‑level performance analysis.

• 5+ years in performance marketing or user acquisition, with at least 2 years in a leadership role.
• Proven track record managing and scaling paid acquisition budgets in the GCC or MENA region.
• Deep expertise in at least three of:
  Google Ads, Meta Ads, Tik Tok Ads, Apple Search Ads, programmatic DSPs.
• Experience in a multi‑market or cluster‑based structure preferred.

• Strong analytical skills translating data into strategic recommendations.
• Experience hiring, leading, and retaining performance marketing talent.
• Excellent communication and stakeholder management in a matrixed organization.
• Proficiency with analytics and BI tools such as Tableau or Looker.
• Fluency in English required;
  Arabic an advantage.

We are an equal opportunity workplace welcoming people from all walks of life.