User Acquisition Analyst — Markets

Overview

The User Acquisition Analyst provides dedicated analytics support to both User Acquisition clusters across all four markets. Sitting within the Marketing Efficiency pod, this role bridges raw performance data and actionable insight — enabling UA cluster leads to make faster, more informed decisions on channel allocation, budget pacing, and audience targeting.

• Build and maintain UA dashboards tracking key metrics — CPI, CPA, ROAS, installs, conversion rates — across all four markets.
• Deliver weekly and monthly performance reports to UA cluster leads and the Director of Performance Marketing.
• Monitor campaign-level data in Apps Flyer and flag anomalies, attribution issues, or significant performance shifts in real time.
• Analyze full UA funnel performance from impression to activation, identifying drop-off points and optimization opportunities.
• Conduct cohort analysis in Amplitude to evaluate user quality, retention, and LTV by channel, campaign, and market.
• Provide cluster leads with audience-level insights to inform targeting strategy and creative briefs.
• Manage Apps Flyer configuration in collaboration with the Mar Tech function — ensuring accurate attribution, event tracking, and fraud protection across all markets.
• Maintain and audit UTM structures, tracking links, and campaign taxonomy for consistency across clusters.
• Support the rollout of unified measurement frameworks developed at Qatar HQ to Oman, Kuwait, and Bahrain.
• Produce cross-country performance benchmarks to identify best-performing channels, creatives, and audiences by market.

• 3+ years of experience in marketing analytics, performance marketing, or a related data role.
• Hands-on experience with Apps Flyer — including dashboard management, cohort reports, attribution configuration, and fraud monitoring.
• Hands-on experience with Amplitude — including event analysis, funnel reports, retention charts, and user segmentation.
• Experience supporting multi-market or multi-channel UA campaigns is strongly preferred.
• Advanced proficiency in Apps Flyer: attribution windows, re-engagement tracking, custom dashboards, and data locker exports.
• Advanced proficiency in Amplitude: event taxonomy, funnel analysis, cohort builder, and chart creation.
• Strong skills in Excel or Google Sheets for data modelling and reporting.
• Proficiency in SQL for querying campaign and event data is a strong advantage.
• Experience with BI tools such as Tableau, Looker, or Power BI is a plus.