Senior Manager User Acquisition

Head of User Acquisition – Kuwait and Bahrain Cluster

Responsible for building, leading, and scaling a high‑performance paid acquisition operation across both markets. This founding leadership role involves establishing the local user acquisition framework, hiring and developing the team, and driving sustainable user growth in alignment with regional performance targets.

• Define and own the user acquisition strategy for Kuwait and Bahrain across paid search, paid social, programmatic, and app install channels.
• Manage a team of user acquisition specialists, providing coaching, performance feedback, and professional development.
• Collaborate with the Director of Performance Marketing to align cluster strategy with regional objectives and budget allocation.
• Serve as the primary point of accountability for cluster‑level KPIs: CPI, CPA, ROAS, and new user volume.
• Oversee day‑to‑day campaign management across all paid channels, ensuring consistent optimization and budget efficiency.
• Partner with the Marketing Efficiency team to adopt standardized measurement frameworks, attribution models, and Mar Tech tooling.
• Leverage insights from the user acquisition analyst to drive data‑informed decisions and continuous performance improvement.
• Identify and test new acquisition channels, audience segments, and creative formats relevant to the Kuwait and Bahrain markets.
• Work closely with the Acting Head of User Acquisition (Qatar + Oman cluster) to share best practices and align on channel strategy.
• Coordinate with Creatives and Communications teams to brief and iterate on performance‑oriented ad creative.
• Contribute to quarterly business reviews with actionable cluster‑level performance analysis.

• 5+ years of experience in performance marketing or user acquisition, with at least 2 years in a team leadership role.
• Proven track record of managing and scaling paid acquisition budgets in the GCC or MENA region.
• Deep hands‑on expertise in at least three of the following:
  Google Ads, Meta Ads, Tik Tok Ads, Apple Search Ads, programmatic DSPs.
• Experience operating in a multi‑market or cluster‑based organizational structure is strongly preferred.
• Strong analytical skills with the ability to translate data into clear strategic recommendations.
• Demonstrated ability to hire, lead, and retain performance marketing talent.
• Excellent communication and stakeholder management skills in a matrixed organization.
• Proficiency with analytics and BI tools (e.g., Tableau, Looker, or equivalent).
• Fluency in English is required;
  Arabic is an advantage.

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