User Acquisition Analyst - Markets

• Build and maintain User Acquisition dashboards tracking key metrics - CPI, CPA, ROAS, installs, conversion rates - across all markets.
• Deliver weekly and monthly performance reports to UA cluster leads and the Director of Performance Marketing.
• Monitor campaign-level data in Apps Flyer, flag anomalies, attribution issues, or significant performance shifts in real time.
• Analyze full UA funnel performance from impression to activation, identifying drop off points and optimization opportunities.
• Conduct cohort analysis in Amplitude to evaluate user quality, retention, and LTV by channel, campaign, and market.
• Provide cluster leads with audience level insights to inform targeting strategy and creative briefs.
• Manage Apps Flyer configuration with the Mar Tech function to ensure accurate attribution, event tracking, and fraud protection across markets.
• Maintain and audit UTM structures, tracking links, and campaign taxonomy for consistency across clusters.
• Support rollout of unified measurement frameworks to regional markets.
• Produce cross country performance benchmarks to identify best performing channels, creatives, and audiences by market.

• 3+ years of experience in marketing analytics, performance marketing, or a related data role.
• Hands on experience with Apps Flyer, including dashboard management, cohort reports, attribution configuration, and fraud monitoring.
• Hands on experience with Amplitude, including event analysis, funnel reports, retention charts, and user segmentation.
• Experience supporting multi market or multi channel UA campaigns is strongly preferred.
• Advanced proficiency in Apps Flyer: attribution windows, re engagement tracking, custom dashboards, and data locker exports.
• Advanced proficiency in Amplitude: event taxonomy, funnel analysis, cohort builder, and chart creation.
• Strong skills in Excel or Google Sheets for data modelling and reporting.
• Proficiency in SQL for querying campaign and event data is a strong advantage.
• Experience with BI tools such as Tableau, Looker, or Power BI is a plus.
• Strong analytical mindset with ability to translate complex data into clear actionable recommendations.
• High attention to detail - particularly around data accuracy, tracking integrity, and report consistency.
• Ability to manage multiple reporting requests simultaneously and deliver on tight deadlines.
• Clear communication skills in English; ability to present findings to non technical stakeholders.

• Flexible time off and generous leave and wellness policies.
• Learning budgets and access to courses and tools for growth.
• Global collaboration with a worldwide team.
• Autonomous work environment with ownership of tasks.
• Certified Great Place to Work and ISO certifications indicating quality workplace.

At Snoonu, fairness and inclusion are the foundation of everything we do. We're proud to be an equal opportunity workplace that welcomes people from every walk of life.