Marketing Specialist

Key Responsibilities

• Assist in developing and implementing marketing plans aligned with overall business objectives.

• Plan manage and execute multi-channel marketing campaigns (digital, social media, email, print and events).

• Analyze market trends, customer insights and competitor activities to identify opportunities for business growth.

• Collaborate with the sales team to build targeted marketing initiatives that drive lead generation and conversions.

• Ensure adherence to Quality, Health & Safety, Information Security and Business Continuity policies.

• Maintain consistent brand messaging and visual identity across all marketing touchpoints.

• Develop engaging content for brochures, presentations, websites, social media and promotional materials.

• Coordinate with internal design teams and external agencies to produce marketing collateral.

• Manage and update the company’s website and social media platforms.

• Plan and execute digital marketing campaigns including SEO, SEM, PPC and email marketing initiatives.

• Monitor website analytics, social media metrics and campaign performance to optimize strategies.

• Handle email marketing campaigns including content creation and audience segmentation.

• Engage with online communities and respond to inquiries or feedback promptly.

• Coordinate company participation in trade shows, exhibitions and promotional events.

• Build partnerships with media outlets and industry influencers to strengthen brand visibility.

• Draft and distribute press releases and corporate announcements.

• Conduct market research to identify customer preferences, behaviors and emerging industry trends.

• Track, analyze and report key performance indicators (KPIs) for all marketing activities.

• Provide data‑driven recommendations to enhance marketing effectiveness.

• Perform any other tasks assigned by the Line Manager or Tender Trustee as required for business needs.

• Support internal people development initiatives and knowledge‑sharing activities.

• Maintain strong working relationships with suppliers, vendors and contractors.

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.

• Professional certifications in digital marketing or analytics are an added advantage.

• Strong understanding of digital marketing tools (SEO, SEM, PPC, Google Analytics, CRM systems).

• Proficiency in social media management and content creation.

• Basic knowledge of design tools (Canva/Adobe Suite) is an advantage.

• Strong analytical skills with the ability to interpret data and develop insights.

• Familiarity with CMS platforms and email marketing tools.

• Digital Marketing
• Marketing
• Google Analytics
• Pardot
• HTML5
• Mail Chimp
• Marketing Automation
• Salesforce Marketing Cloud
• Hub Spot
• Responsys
• Email Marketing
• Social Media Management

Employment Type : Full Time

Experience: years

Vacancy: 1