Senior User Acquisition Specialist

The Senior User Acquisition Specialist is a hands‑on performance marketing role within the Kuwait and Bahrain cluster. Reporting directly to the Head of UA, the successful candidate will own campaign execution across paid channels, drive day‑to‑day optimization, and contribute meaningfully to cluster‑level growth targets. This role requires both executional rigor and the ability to surface actionable insights from performance data.

• Manage and optimize paid acquisition campaigns across paid search, paid social, and app install channels for Kuwait and Bahrain.
• Execute full‑funnel campaign builds including audience targeting, bidding strategy, creative testing, and landing page alignment.
• Monitor daily performance metrics and implement timely optimizations to maintain efficiency against CPI, CPA, and ROAS targets.
• Manage allocated budgets responsibly, ensuring accurate pacing and spend reporting.

• Design and execute structured A/B tests across creatives, audiences, and bidding strategies to drive incremental performance improvement.
• Identify emerging channel opportunities and propose test‑and‑learn initiatives to the Head of UA.
• Stay current on platform updates, algorithm changes, and best practices across major ad platforms.
• Produce regular performance reports with clear insights and recommendations for the Head of UA and regional stakeholders.
• Collaborate with the UA Analyst (Efficiency pod) to ensure accurate attribution and cohort‑level analysis.
• Partner with the Creatives team to brief, test, and iterate on performance ad creative tailored to Kuwait and Bahrain audiences.
• Share learnings with the broader UA team across clusters to contribute to organizational best practices.

• 4+ years of hands‑on experience in paid user acquisition or performance marketing.
• Demonstrated experience managing significant paid budgets across at least two major platforms (Google Ads, Meta, Tik Tok, Apple Search Ads, or programmatic).
• Experience in the GCC or broader MENA region is strongly preferred.
• Background in app marketing (mobile UA) is a distinct advantage.
• Strong analytical mindset with proficiency in performance data interpretation and reporting.
• Hands‑on expertise in campaign setup, bid management, and optimisation across multiple ad platforms.
• Familiarity with mobile measurement partners (e.g., Apps Flyer, Adjust) and attribution methodologies.
• Ability to work independently and manage multiple campaigns simultaneously in a fast‑paced environment.
• Clear written and verbal communication skills in English;
  Arabic is an advantage.

• Global Vibes – Collaborate with a worldwide crew.
• Brain Boosters – Learning budgets, access to courses, and tools for your growth.
• Flexible Time Off – Generous leave and wellness policies.
• Agile Everything – Scrum is integrated into our workflow from product to ops.