Vertical Marketing Manager – Groceries

The Vertical Marketing Manager – Groceries is the growth engine behind Snoonu's grocery business. This role owns the full marketing strategy for two key pillars: the Groceries vertical (supermarkets, hypermarkets, and specialty grocery outlets) and Snoomart, Snoonu's own Q-commerce grocery service delivering essentials in minutes. You will shape go-to-market plans, drive customer acquisition and retention, and work cross-functionally to scale both verticals to market leadership.

• Own the end-to-end marketing strategy for the Groceries vertical and Snoomart (Snoonu's Q-commerce)
• Align vertical marketing plans with company OKRs, commercial targets, and the overarching Snoonu brand
• Translate business priorities for groceries into high-impact campaigns that drive awareness, first orders, and repeat purchase
• Monitor vertical P&L health and marketing efficiency, continuously optimising spend across channels

• Design and execute GTM plans for new grocery outlet partnerships and Snoomart category/product launches
• Lead always-on and seasonal campaigns across digital, in-app, CRM, and offline touchpoints tailored to grocery shopper behaviour
• Develop promotional frameworks (flash deals, bundles, loyalty mechanics) that balance growth with margin
• Build and maintain a content and communication calendar spanning both Groceries and Snoomart

• Define the Snoomart brand positioning, messaging, and value proposition to customers and partners
• Drive Snoomart's customer acquisition funnel, including paid media, referral, and retention programmes
• Partner with the Product and Operations teams to improve the Snoomart in-app experience, category merchandising, and delivery promise communication
• Identify and action opportunities to expand Snoomart's assortment, coverage, and speed-of-delivery narrative in marketing

• Own vertical KPIs: GMV contribution, new user acquisition, order frequency, basket size, retention rate
• Leverage customer insights, basket analysis, and market intelligence to inform campaign planning and creative direction
• Deliver regular performance reports to senior leadership with clear recommendations and a test-and-learn roadmap
• Manage the marketing team's day-to-day delivery, ensuring excellence in execution and on-time delivery
• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
• Minimum 4–6 years of marketing experience, with at least 2 years focused on grocery retail, FMCG, or Q-commerce / on-demand delivery
• Strong expertise in GTM strategy, growth marketing, and performance marketing channels (paid social, search, CRM/email, push notifications)
• Excellent analytical and data-driven decision-making skills, with the ability to connect customer insights and basket data to campaign strategy
• Strong stakeholder management and communication skills across Commercial, Product, and Operations

• Global Vibes – Collaborate with a worldwide crew
• Brain Boosters – Learning budgets, access to courses, and tools for your growth
• Flexible Time Off – We take recharging seriously. Generous leave and wellness policies
• Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops
• Great Place to Work® certification, reflecting our commitment to an inclusive workplace

We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.