Social Media Manager

We’re looking for a Social Media Manager who strategically orchestrates social media as a core business and revenue driver. The role transforms the company’s social platforms into high‑performing growth channels by combining content strategy, regional culture, data analytics, and execution. The manager owns the full social ecosystem, building scalable workflows across planning, publishing, performance, community, and collaborations with influencers and 360° campaigns.

You’ll act as a bridge between executive leadership, creative production, and performance teams to ensure that every output is elite, on‑brand, and drives results.

• Strategic Leadership & Planning
  • Own, design, and scale the overarching social media strategy across all current and emerging platforms.
  • Translate high‑level business goals into social plans, macro‑campaigns, and content calendars.
  • Anticipate regional trends, macro‑formats, and cultural moments relevant to Qatar & MENA.
  • Safeguard brand equity by ensuring consistency between executive brand voice, cross‑functional campaigns, and daily organic output.
• Advanced Content Governance & Execution
  • Oversee and optimize the end‑to‑end publishing pipeline, establishing standards for captions, visual timing, and platform‑native formats.
  • Partner with Creative Directors and Production Heads to champion high‑quality, pioneering digital content.
  • Establish real‑time content frameworks, empowering the team to capitalize on reactive and moment marketing safely.
• Performance, Data Analytics & ROI Optimization
  • Implement a rigorous analytics framework focused on hard conversions such as app downloads, order frequency, and retention.
  • Translate complex social data into executive‑ready insights and actionable business improvements.
  • Continuously audit and optimize content testing frameworks, budgeting, paid social amplification, and audience segmentation.
• Reputation, Community & Crisis Management
  • Govern community management protocols across all channels using enterprise tools like Hootsuite & Sprout Social.
  • Architect response frameworks for sensitive customer service escalations, mitigating PR risks.
  • Identify and scale opportunities to turn passive followers into brand advocates.
• Influencer Ecosystem & 360° Campaign Alignment
  • Lead macro‑influencer strategies, mandate contracts, coverage plans, and native content integration.
  • Ensure all creator and influencer partnerships map seamlessly to the overall brand narrative.
  • Support major rollouts and product launches with aggressive, amplified social playbooks.
• Team Leadership, Mentorship & Operations
  • Lead, mentor, and grow a high‑performing team of Social Media Executives, Coordinators, and Content Creators.
  • Establish operational workflows, KPIs, performance reviews, and accountability structures.
  • Manage vendor relationships, external agencies, and the internal social media budget for maximum ROI.

• 6–8+ years of social media management and digital marketing experience, with at least 2+ years in a leadership or managerial role.
• Track record of scaling and managing high‑volume, fast‑paced corporate social media accounts; experience in tech, hyper‑growth startups, consumer platforms, or on‑demand delivery apps is a plus.
• Strong analytical background with the ability to balance creative thinking and a performance‑driven mindset.
• Exceptional understanding of platform algorithms, digital trends, paid social strategies, and audience analytics.
• Bilingual fluency in Arabic and English (written and spoken) mandatory.
• Superior copywriting and editorial skills in both languages with a deep understanding of Qatari dialect, local humor, and cultural nuances.
• Strategic yet agile; willing to guide the team on the ground for spontaneous content needs.