Head of Social Media & Influencers

What You’ll Get Your Hands On Social Media Strategy

• Own the social media vision and strategy across Snoonu and Snoonu City.
• Define each brand’s tone of voice, content pillars, and platform strategy across Instagram, Tik Tok, Snapchat, X, Linked In, and emerging platforms.
• Build content strategies that balance brand storytelling, entertainment, community engagement, and business objectives.
• Develop monthly and annual editorial calendars aligned with marketing campaigns, partnerships, product launches, and seasonal moments.
• Continuously identify cultural moments, trends, and platform opportunities to keep Snoonu relevant and ahead of the conversation.
• Ensure consistency across every social touchpoint while adapting content natively for each platform.

• Lead the social content strategy from concept to publication.
• Partner closely with Creative, Production, PR, CRM, Brand, and Product Marketing teams to develop integrated campaigns.
• Brief, review, and elevate all social content to ensure it meets Snoonu’s creative standards.
• Build repeatable content formats and social‑first franchises that audiences recognize and anticipate.
• Champion experimentation by testing new formats, creators, technologies, and platform features.
• Ensure every campaign has a strong social‑first execution that drives conversation, engagement, and shareability.

• Own Snoonu’s community management strategy across all platforms.
• Develop engagement frameworks that turn followers into loyal brand advocates.
• Monitor conversations, customer sentiment, and emerging trends to identify opportunities and risks.
• Ensure every interaction reflects Snoonu’s tone of voice and brand personality.
• Build initiatives that encourage user‑generated content, advocacy, and community participation.

• Develop and lead Snoonu’s influencer strategy across Qatar and the GCC.
• Build long‑term relationships with creators across all tiers—from nano influencers to celebrities.
• Identify, negotiate, onboard, and manage influencer partnerships aligned with Snoonu’s brand positioning.
• Ensure influencer campaigns prioritize authenticity, creativity, and measurable brand impact.
• Continuously grow Snoonu’s creator ecosystem while maintaining high quality standards.
• Measure influencer performance through engagement quality, earned reach, content performance, and brand impact.

• Lead Snoonu’s paid social strategy to maximize brand awareness, reach, and visibility across key platforms.
• Ensure paid amplification works seamlessly with organic social to extend the reach and impact of brand campaigns.
• Define awareness campaign objectives, target audiences, budget allocation, and amplification strategies in collaboration with the Senior Paid Social Media Executive.
• Monitor and optimize awareness metrics including reach, impressions, video views, frequency, CPM, and brand engagement.
• Continuously test audiences, creatives, formats, and placements to improve campaign effectiveness and maximize brand impact.

• 7–10 years of experience in Social Media, Digital Marketing, or Content Strategy.
• Minimum 3 years leading high‑performing social media teams.
• Deep understanding of Gulf social media culture, trends, and platform behaviors.
• Proven track record of growing consumer brand accounts organically.
• Experience developing and managing influencer programs end‑to‑end.
• Strong understanding of Meta, Tik Tok, Snapchat, X, and Linked In ecosystems.
• Experience leading integrated organic and paid awareness strategies.
• Strong analytical mindset with the ability to turn insights into actionable recommendations.
• Excellent leadership, communication, and stakeholder management skills.
• Fluent in Arabic and English.

• Global Vibes – Collaborate with a worldwide crew.
• Brain Boosters – Learning budgets, access to courses, and tools for your growth.
• Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
• Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
• Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.

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