Social Media Manager

We're looking for a Social Media Manager who doesn't just oversee accounts, but strategically architect social media as a core business and revenue driver. In this role you will own the full social ecosystem, building scalable workflows across planning, publishing, performance, community, and influencer collaborations, while partnering with executive leadership, creative production, and performance teams to ensure everything we put out is elite, on brand and directly impacts our bottom line.

• Own, design, and scale the overarching social media strategy across all current and emerging platforms (Instagram, Tik Tok, X, Snapchat, etc.).
• Translate high level business goals and commercial objectives into highly effective social plans, macro campaigns, and robust content calendars.
• Anticipate regional trends, macro formats, and cultural moments relevant to Qatar & MENA to position the company at the forefront of local conversations.
• Safeguard brand equity by ensuring absolute consistency between executive brand voice, cross functional campaigns, and daily organic output.

• Oversee and optimise the end to end publishing pipeline, establishing elite standards for captions, visual timing, and platform native formats.
• Partner strategically with Creative Directors and Production Heads to champion high quality, pioneering digital content.
• Establish frameworks for real time content opportunities, empowering the team to capitalise on reactive and moment marketing instantly and safely.

• Implement a rigorous analytics framework to track and evaluate performance across all platforms, shifting focus from vanity metrics to hard conversions (app downloads, order frequency, and retention).
• Translate complex social data into executive ready insights and actionable business improvements for stakeholder reporting.
• Continuously audit and optimise content testing frameworks, budgeting, paid social amplification, and audience segmentation.

• Govern community management protocols across all channels using enterprise tools like Hootsuite & Sprout Social to maintain industry leading response times.
• Architect response frameworks for sensitive customer service escalations, mitigating PR risks and fiercely protecting brand reputation.
• Identify and scale opportunities to turn passive followers into brand advocates, building deep community loyalty.

• Partner with the Influencer Marketing team to lead macro influencer strategies, alignment contracts, coverage plans, and native content integration.
• Ensure all creator and influencer partnerships map seamlessly back to the overarching brand narrative.
• Support major company rollouts and product launches with aggressive, well amplified social playbooks.

• Lead, mentor, and grow a high performing team of Social Media Executives, Coordinators, and Content Creators.
• Establish clear operational workflows, KPIs, performance reviews, and strict accountability structures within the department.
• Manage vendor relationships, external agencies, and the internal social media budget to deliver maximum ROI.

• 6 8+ years of proven experience in social media management and digital marketing, with at least 2+ years in a leadership or managerial role (agency or corporate in house).
• Track record of successfully scaling and managing high volume, fast paced corporate social media accounts (experience in tech, hyper growth startups, consumer platforms, or on demand delivery apps is a massive plus).
• Strong analytical background; proven ability to balance creative, out of the box thinking with a conversion driven, performance oriented mindset.
• Exceptional understanding of platform algorithms, digital trends, paid social strategies, and audience analytics.
• Bilingual fluency: fluent in both Arabic & English (written and spoken) is mandatory.
• Superior copywriting and editorial skills across both languages, with an intimate understanding of local dialect, humor, and cultural nuances (zero tolerance for literal translations).
• Strategic yet agile: while this is a managerial role, you retain a sharp eye for mobile first content creation and possess the willingness to guide the team on the ground when quick, spontaneous content needs to be produced.

• Global Vibes
  - Collaborate with a worldwide crew.
• Brain Boosters
  - Learning budgets, access to courses, and tools for your growth.
• Builder's Playground
  - Own your tasks, own your path! We're big on autonomy.
• Flexible Time Off
  - We take recharging seriously. Generous leave and wellness policies.
• Agile Everything
  - Scrum isn't a buzzword here. It's how we roll, from product to ops.