Vertical Marketing Manager – Groceries

The Vertical Marketing Manager – Groceries is the growth engine behind Snoonu's grocery business. This role owns the full marketing strategy for two key pillars: the Groceries vertical (supermarkets, hypermarkets, and specialty grocery outlets) and Snoomart, Snoonu's own Q-commerce grocery service delivering essentials in minutes. You will shape go-to-market plans, drive customer acquisition and retention, and work cross-functionally to scale both verticals to market leadership.

• Own the end-to-end marketing strategy for the Groceries vertical and Snoomart (Snoonu's Q-commerce)
• Align vertical marketing plans with company OKRs, commercial targets, and the overarching Snoonu brand
• Translate business priorities for groceries into high-impact campaigns that drive awareness, first orders, and repeat purchase
• Monitor vertical P&L health and marketing efficiency, continuously optimising spend across channels

• Design and execute GTM plans for new grocery outlet partnerships and Snoomart category/product launches
• Lead always-on and seasonal campaigns across digital, in-app, CRM, and offline touchpoints tailored to grocery shopper behaviour
• Develop promotional frameworks (flash deals, bundles, loyalty mechanics) that balance growth with margin
• Build and maintain a content and communication calendar spanning both Groceries and Snoomart

• Define the Snoomart brand positioning, messaging, and value proposition to customers and partners
• Drive Snoomart's customer acquisition funnel, including paid media, referral, and retention programmes
• Partner with the Product and Operations teams to improve the Snoomart in-app experience, category merchandising, and delivery promise communication
• Identify and action opportunities to expand Snoomart's assortment, coverage, and speed-of-delivery narrative in marketing

• Own vertical KPIs: GMV contribution, new user acquisition, order frequency, basket size, retention rate
• Leverage customer insights, basket analysis, and market intelligence to inform campaign planning and creative direction
• Deliver regular performance reports to senior leadership with clear recommendations and a test-and-learn roadmap
• Manage the marketing team's day-to-day delivery, ensuring excellence in execution and on-time delivery
• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
• Minimum 4–6 years of marketing experience, with at least 2 years focused on grocery retail, FMCG, or Q-commerce / on-demand delivery
• Strong expertise in GTM strategy, growth marketing, and performance marketing channels (paid social, search, CRM/email, push notifications)
• Excellent analytical and data-driven decision-making skills, with the ability to connect customer insights and basket data to campaign strategy
• Strong stakeholder management and communication skills across Commercial, Product, and Operations

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

To radically transform how people live by leveraging technology to connect them with endless possibilities.

Be Customer Obsessed : “Focus on the customer and all else will follow.”

Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”

Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”

Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”

Work Smart and Deliver Results : “You can do more by doing less, better, and faster.”

It's All About People: “Be a team player; together we are stronger.”

Global Vibes – Collaborate with a worldwide…