Vertical Marketing Head – Marketplace

Welcome to Your Next Adventure!

The Vertical Marketing Manager – Marketplace

is the driving force behind Snoonu's marketplace growth. This role owns awareness, acquisition, and conversion across the Marketplace vertical — connecting customers with the widest range of products and merchants on the platform. You will work hand-in-hand with Commercial teams to unlock merchant and category opportunities, experiment with new channels, and set the benchmark for marketplace marketing excellence in Qatar.

• Own the end-to-end marketing strategy for the Marketplace vertical, aligned with company OKRs and the Snoonu brand
• Define the Marketplace value proposition for customers and merchants, and translate it into compelling campaigns across the funnel
• Set and track vertical KPIs — GMV, new buyer acquisition, conversion rate, average order value, category penetration, and retention
• Stay ahead of market trends, competitor activity, and best practices in marketplace and e-commerce marketing regionally and globally

• Lead always-on and seasonal brand campaigns that grow awareness of Snoonu's Marketplace offering among target audiences in Qatar
• Develop campaign briefs, creative direction, and messaging frameworks that clearly differentiate the Marketplace from competitors
• Manage multi-channel campaign execution across paid social, search, display, OOH, influencer, and in-app placements
• Build a content and communications calendar that keeps the Marketplace top-of-mind for both existing and prospective customers

• Drive conversion across the full customer journey — from first visit to first purchase to repeat buyer
• Develop and optimise promotional mechanics (flash sales, category deals, free delivery thresholds, loyalty incentives) that improve conversion without eroding margin
• Work closely with the Product and CRM teams to improve in-app merchandising, homepage placements, push notifications, and email flows for the Marketplace
• Own A/B testing and experimentation roadmaps for key conversion touchpoints, turning learnings into scalable playbooks

• Proactively identify and pilot new marketing channels relevant to marketplace audiences — including affiliate, community platforms, social commerce, and emerging digital formats
• Evaluate channel performance rigorously, scaling what works and sun setting what doesn't, with clear data-backed rationale
• Build partnerships with media owners, publishers, and platforms to negotiate innovative placements and first-mover opportunities for Snoonu's Marketplace
• Champion best practices in marketplace marketing internally, running regular knowledge shares and setting the bar for the wider team

• Monitor and report on vertical performance weekly and monthly, delivering clear insights and recommendations to senior leadership
• Leverage customer data, purchase behaviour, and search trends to identify demand signals and inform campaign and category prioritisation
• Maintain a living library of marketplace marketing best practices, case studies, and competitive intelligence to guide future planning
• Manage the Marketplace marketing budget with rigour, optimising allocation across

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)
• Minimum 4–6 years of marketing experience, with at least 2 years in marketplace, e-commerce, or retail platform environments
• Proven track record of running awareness and conversion campaigns that drove measurable GMV or revenue growth
• Strong command of performance marketing channels — paid social, search (Google/Meta), programmatic, CRM, and push — with hands‑on experience managing budgets and optimising for conversion
• Experience exploring and scaling new marketing channels, with a bias for testing, learning, and iterating quickly
• Excellent analytical skills; comfortable working with dashboards, funnel data, and cohort analysis to make decisions
• Experience collaborating with Commercial or Category teams to co-create promotional strategies and…