Marketing Manager

Welcome to Your Next Adventure! The Snoonu City Marketing Manager owns the marketing strategy and execution for Snoonu City — Qatar's go-to ticketing platform for cultural events, kids' activities, courses & workshops, championships, and entertainment experiences. Snoonu City operates on a discovery- and intent-based model, requiring a fundamentally different approach to audience acquisition, content strategy, and channel management.

The ideal candidate will build the communications plan into Qatar's leading “where-to-go” discovery platform, manage content production, and translate engagement into measurable app traffic and ticket conversions.

• Own and execute the Snoonu City marketing roadmap, ensuring alignment with company objectives and the overarching Snoonu brand.
• Lead the strategic communication, prioritizing discovery and intent-based acquisition over cohort-based retention.
• Build and manage a dual-track acquisition engine targeting both existing Snoonu users (cross-sell) and new-to-app users.
• Position the vertical as the primary discovery and trust-building.
• Define and execute the content strategy.
• Own the growth funnel:
  Engagement → Followership → Trust → App Traffic → Event Conversion.
• Deliver a structured monthly content calendar with clear governance, ensuring consistency, trend-responsiveness, and local cultural relevance.
• Act as the key stakeholder between Commercial, Product, and Marketing teams for Snoonu City.
• Track, report, and optimize against all primary and secondary KPIs on a monthly cadence.

• Strong stakeholder management and communication skills across cross-functional teams.
• Confident leadership style, able to manage agencies and internal teams toward tight deadlines.
• Comfort operating in ambiguous, fast-moving environments where priorities evolve quickly.
• Creative sensibility with a sharp eye for trend-driven, culturally resonant content.
• Ownership for outcomes — from follower growth to ticket conversions.
• Strong collaboration skills, bridging Commercial, Product, and Marketing perspectives.

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Minimum 4 years of experience in marketing.
• Proven track record managing events, communications channels and Social Media.
• Strong analytical skills with the ability to translate engagement and traffic data into actionable strategy pivots.
• Deep understanding of discovery- and intent-based marketing, as distinct from frequency / retention models.
• Familiarity with the Qatar market, cultural calendar, and entertainment / events landscape.

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

To radically transform how people live by leveraging technology to connect them with endless possibilities.

“Focus on the customer and all else will follow.”

“We are honest, ethical, and trustworthy in everything we do.”

“We constantly innovate and create solutions to bring a lasting positive impact.”

“Be the change you want to see and take ownership.”

“You can do more by doing less, better, and faster.”

“Be a team player; together we are stronger.”

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