Head of Digital Strategies

Position: Head of Digital Strategies at Techo-Bloc
Location: quebec

Join Techo-Bloc as the Head of Digital Strategies, where you'll lead innovative marketing campaigns and SEO initiatives. This role is crucial in helping various customer segments easily discover and engage with our products.
In this pivotal role, you will oversee Techo-Bloc's digital marketing efforts, focusing on strategic growth and customer transformation. You will create compelling digital experiences, optimize paid media channels, and enhance SEO strategies tailored for contractors, designers, and end consumers. Your leadership will drive smarter ways to engage audiences and improve lead generation through insightful data and customer behavior analysis.

Key Responsibilities:

• Develop integrated digital marketing strategies and campaigns

• Oversee SEO and audience engagement initiatives

• Create effective lead magnets and educational tools

• Manage paid media strategies across diverse platforms

• Translate customer insights into impactful digital experiences
Requirements:

• Proven expertise in digital marketing and demand generation

• Strong background in leading successful paid media strategies

• Familiarity with SEO strategies and AI-enabled tools

• Experience with analytics tools like GA4 and Hub Spot

• Exceptional communication skills for creative briefing
Harness digital marketing excellence at Techo-Bloc, enhancing customer experiences and driving growth through informed decision-making.
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