Head of Digital Marketing

Techo-Bloc is looking for a Head of Digital Marketing to lead the digital strategies, campaigns, tools, and experiences that help customers discover our products, understand their value, and take action.

This role owns the bridge between product discovery, lead generation, paid media, SEO/GEO, digital tools, visualization, AI enablement, and conversion. The goal is simple: create smarter ways for homeowners, contractors, dealers, designers, and sales-supported audiences to find Techo-Bloc, engage with our products, and move forward with confidence.

We are looking for someone who can think beyond ads. Someone who can identify the ideas, content, tools, services, software, search strategies, and AI-enabled experiences that move people from inspiration to decision.

What You’ll Own

• Digital marketing strategy across homeowners, contractors, dealers, designers, and sales-supported audiences.
• SEO and GEO strategy to improve Techo-Bloc’s visibility in search engines, AI-generated answers, product discovery journeys, and high-intent research moments.
• Lead magnets, including guides, quizzes, estimators, planning tools, downloadable resources, gated content, and high-value product education.
• Paid media strategy across platforms like Meta, Google, You Tube, Pinterest, and other relevant channels.
• Campaign ideas that drive product discovery, education, persuasion, and action.
• Digital tools and services that help customers plan, visualize, compare, estimate, and choose Techo-Bloc products.
• AI-enabled experiences that improve customer guidance, product education, lead qualification, personalization, content creation, and internal marketing efficiency.
• Visualization and project-planning experiences that help customers imagine outdoor spaces and make more confident decisions.
• Landing pages, conversion paths, nurture journeys, and follow-up strategies.
• Digital performance reporting, including traffic quality, lead quality, conversion rates, campaign ROI, search visibility, content performance, and funnel insights.

Key Responsibilities

• Build digital marketing strategies that connect business priorities, product launches, customer needs, search behavior, and sales goals.
• Lead SEO/GEO strategy across product pages, category pages, educational content, local intent, project inspiration, technical content, and AI-search visibility.
• Identify what customers are searching for, asking, comparing, and struggling to understand — then turn those insights into better content, campaigns, tools, and digital experiences.
• Develop lead magnets and digital tools that are genuinely useful to the customer and valuable to the business.
• Lead paid media strategy, campaign structure, audience targeting, creative testing, and performance optimization.
• Identify opportunities for new digital services, software tools, visualization experiences, and AI-powered solutions.
• Work with ecommerce, creative, product marketing, communications, sales, CRM, IT, and external partners to bring digital initiatives to life.
• Translate customer pain points into better tools, better content, better search visibility, better campaigns, and better online journeys.
• Write clear briefs for campaigns, landing pages, SEO/GEO content, digital tools, creative assets, and conversion experiences.
• Improve the full funnel from search or ad click to landing page to lead capture to nurture to sales visibility.
• Use GA4, Hub Spot, CRM data, ad platforms, search tools, SEO platforms, and reporting dashboards to understand what is working and what needs to improve.
• Turn performance insights into practical recommendations that improve creative, targeting, messaging, offers, content, tools, search visibility, and conversion paths.

What Success Looks Like

You will help Techo-Bloc build a stronger digital growth engine.

That means:

• Customers can find, discover, understand, visualize, and choose our products more easily.
• Techo-Bloc shows up more effectively in search engines, AI-generated answers, comparison moments, and high-intent research journeys.
• Our lead magnets and tools create better-quality leads, not just more form fills.
• Paid media is tied to real demand, product interest, and…