Freelance Paid Media Specialist B2B Tech

Looking for a hands-on Freelance Paid Media Specialist to enhance paid social campaigns for a B2B tech company. Drive campaign performance by working closely with the Demand Generation team.

You will be instrumental in executing and optimizing paid social strategies across platforms like Linked In, Meta/Facebook, and Reddit. This role requires managing campaign performance, budgets, and bid strategies while delivering strategic recommendations aimed at improving pipeline goals.

Key Responsibilities:

• Manage and optimize paid campaigns across Linked In, Meta, and Reddit

• Monitor performance, budgets, pacing, and bidding strategies

• Build campaigns using creative assets from internal teams

• Continuously test audiences, targeting, and placements

• Identify opportunities for campaign efficiency and performance

Requirements:

• Strong experience in B2B SaaS or technology paid social

• Expertise in Linked In and Meta Ads

• Experience managing large paid media budgets

• Understanding of demand generation and full-funnel marketing

• Strong analytical and optimization skills

Drive lead generation and campaign efficiency through expert paid social marketing.