Marketing Research Advisor, Voice of Customers and Advisors

Build the future with us. As a Marketing Research Advisor, Voice of Clients and Advisors, you will monitor, optimize, and orchestrate current continuous measurement initiatives, design new ones, and provide actionable recommendations that positively impact the client and advisor experience.
Main Responsibilities   Take ownership of, enhance, and optimize current measurement initiatives, including their monitoring and the implementation of best practices.
Design and implement new measurement initiatives for key moments in the client and advisor journeys.
Explore, analyze, and synthesize Voice of Customer data and feedback, conducting interviews to identify satisfaction drivers and root causes.
Advise on and operationalize concrete improvement recommendations, including the implementation and follow‑up of experience improvement plans.
Actively collaborate with and influence various business units, promoting a client‑ and advisor‑centric culture.
Qualifications   Strong expertise in marketing research, especially quantitative methods (surveys, etc.) with excellent data analysis skills.
Proven ability to manage research projects, influence stakeholders, and build trust‑based relationships.
Demonstrated autonomy in project delivery and the willingness to challenge existing practices.
Passion for continuous improvement, critical thinking, and evolving research practices.
At least 5 years of experience in marketing research (or a related field), with experience managing and conducting quantitative studies and a degree in business administration, marketing, or a related discipline.
Experience in a market research firm and knowledge of the insurance, savings, or financial sector is a strong asset.
Advanced proficiency in English, required for daily communication and presentation.
Benefits   Flexible group insurance.
Competitive pension plan.
Stock purchase plan.
Vacation and wellness/personal development days.
Telemedicine, employee and family assistance program, ergonomic furniture program.
Performance bonus and discounts on iA products.

Location:

Quebec (1080 Grande Allee West) or Montreal (1981 McGill College Avenue). Remote/hybrid availability may be considered.

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