Marketing Manager

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UPL (NSE: UPL & BSE: 512070, LSE: UPLL) is focused on emerging as a premier global provider of total crop solutions designed to secure the world’s long-term food supply. Winning farmers hearts across the globe, while leading the way with innovative products and services that make agriculture sustainable, UPL is the fastest growing company in the industry. Our successes in the field add up to powerful financials.

UPL delivers results from protecting crops that translate into attractive investor value. Based on the recognition that humankind is one community, UPL’s overarching commitment is to improve areas of its presence, workplace and customer engagement .please visit  and follow us on Linked In , Twitter , Instagram and Facebook .

Our purpose is ‘ Open Ag’. An agriculture network that feeds sustainable growth for all. No limits, no borders.

(EOE) Equal opportunity employer statement:

UPL provides equal employment opportunities (EEO) to all employees and applicants irrespective of their race, colour, religion, gender, marital status, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. In addition to federal law requirements, in every location in which the company has facilities, UPL complies with applicable state and local laws governing non-discrimination in employment.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

UPL also reinforces EEO through its Corporate Business Principles and Code of Business Conduct

Job Summary:

The Marketing Manager, Canada is responsible for the strategic management and annual profit and loss performance of assigned product portfolios. This role collaborates closely with cross-functional teams, including Sales, Key Account Management, Supply Chain, Finance, Product Development, Regulatory Affairs, and Global Marketing, to drive business growth and achieve organizational objectives. The Marketing Manager provides market insights, strategic direction, and ongoing support to the sales organization to ensure successful execution of product strategies and attainment of revenue and profitability goals.

JOb Responsibilities:

• Develop and execute annual business and marketing plans for assigned product portfolios, including sales volume targets, pricing strategies, market positioning, and profitability objectives.
• Partner with Marketing, Sales, and Finance teams to design and implement annual market programs that drive customer demand and support business growth.
• Provide ongoing commercial and marketing support to the sales organization, fostering strong collaboration and alignment to achieve portfolio goals.
• Lead advertising, communications, promotional, and public relations initiatives to support portfolio strategies and enhance brand presence.
• Manage product forecasting and supply planning activities for assigned portfolios, ensuring accurate monthly demand forecasts and alignment with supply chain requirements.

25% - Strategic Planning & Market Analysis

• Develop and maintain a rolling five-year strategic plan for assigned portfolios to achieve sales, market share, and profitability objectives.
• Conduct market research, customer analysis, and competitive intelligence to identify emerging trends, risks, and growth opportunities.
• Recommend pricing, positioning, and profitability strategies for existing and future products across targeted customer segments and markets.
• Lead and manage approved projects…