Director, Digital Products

The National Fire Protection Association's mission is to help save lives and reduce loss with information, knowledge, and passion. Established in 1896, we are dedicated to the elimination of death, injury, and property and economic loss due to fire, electrical, and related hazards. The Association delivers information and knowledge through more than 300 consensus codes and standards, research, training, education, outreach and advocacy;

and by partnering with others who share an interest in furthering the NFPA mission.

To better meet the needs of those who rely on our information and knowledge to keep people and property safe, we are amidst a transformation to expand our influence and further our safety mission. We are becoming increasingly digital and global to grow, thrive, and save more lives from fire, electrical, and other hazards. To accomplish this, we need effective leaders at all levels of the Association who understand what we are striving for, why it is important, and how to execute our vision and who passionately want to see NFPA through this important stage.

It is an exciting and empowering time to work at NFPA.

Working as part of NFPA's Product Management team in the Operations Division, we are seeking an experienced and growth-driven Director, Digital Products, to lead and scale our expanding software-as-a-service business. This role will oversee a small, high-performing team to manage the development of our existing SaaS platform, ensuring continuous product enhancements, strong customer acquisition, and improving customer retention and renewal rates.

In addition, this role will inform and oversee the development of a new API-based SaaS licensing product. The ideal candidate combines product leadership with commercial acumen, bringing a strategic mindset, technical expertise, and hands‑on execution ability to accelerate SaaS growth and AI integration.

• Drive the vision, roadmap, and execution of enhancements for the company's existing SaaS platform (NFPA LiNK), ensuring alignment with overall Association goals, product management strategy and industry trends.
• Oversee the development of new digital products in the portfolio, including NFPA's LLM, to ensure the delivery of a high-quality, innovative and meaningful subscription experience for customers.
• Identify opportunities to expand the SaaS offerings and content integration, including new features, pricing models, and value‑added services.
• Provide product guidance for the design and launch of a new API-based SaaS licensing product.
• Collaborate with IT and the product strategy team to deliver innovative, customer‑focused solutions that increase adoption and satisfaction.

• Monitor competitive landscape and analyze market research and market trends to ensure product differentiation and growth opportunities. Engage with relevant stakeholder organizations to remain informed of industry activities, and opportunities for connectivity.
• Incorporate customer feedback, user research and data analytics into SaaS product portfolio.

• Develop and implement go‑to‑market strategies that expand customer acquisition and maximize revenue.
• Partner with strategic planning, business intelligence, sales and marketing to optimize lead generation, conversion, and pricing strategies.
• Identify new customer segments and collaboration opportunities to accelerate growth.

• Build strategies to increase customer engagement, satisfaction, and renewal rates.
• Ensure customer success initiatives are aligned with long‑term business goals.
• Analyze churn patterns and implement proactive measures to improve retention.

• Set direction for, lead and provide day‑to‑day management, mentoring, and coaching to a small team to ensure highest levels of performance and productivity in support of Association initiatives, focused on product and customer growth.
• Foster collaboration between product, IT, sales, technical services and marketing teams to achieve growth and retention targets.