Senior Manager of SEO & Generative Engine Optimization

About Us

At J.Jill, we believe our associates should be seen, valued, and celebrated. We support the advancement of our associates by harnessing their unique contributions to grow and improve, and our success is guided by a culture that values keeping it simple and making it matter. J.Jill is an equal opportunity employer and is committed to providing an inclusive and professional workplace free from discrimination and harassment.

All employment decisions at J.Jill are based solely upon business needs, job requirements and individual qualifications without regard to race, color, religion, sex, pregnancy and pregnancy related conditions, gender identity, gender expression, national origin, sexual orientation, sexual and reproductive health decisions, age, marital status, disability, genetic information, military or veteran status or any other legally protected status. J.Jill provides reasonable accommodation to qualified individuals, in accordance with applicable laws.

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We are seeking an experienced, strategic, and innovation-oriented Senior Manager of SEO & Generative Engine Optimization (GEO) to lead our enterprise organic search program. This role is responsible for driving results across traditional SEO, local SEO, technical SEO, and the emerging landscape of AI-powered search and answer engines (Google AI Overviews, Perplexity, ChatGPT Search, etc.). The ideal candidate has 8 years of hands‑on and strategic experience managing large‑scale SEO programs—ideally in a direct‑to‑consumer retail environment—and is skilled at partnering across Product, Technology, Creative, Analytics, and Compliance to execute high‑impact organic growth initiatives.

This role offers a unique opportunity to shape the digital future of a leading fashion brand, and combines program leadership, SEO strategy, AI‑driven innovation, technical fluency, and cross‑functional influence at the highest levels of the organization.

• Own and evolve the enterprise SEO GEO roadmap, ensuring alignment with business goals, product strategy, and the changing AI‑driven search ecosystem.
• Develop strategies for ranking in both traditional search and generative search interfaces, including AI answer engines.
• Drive entity‑based SEO, structured data expansion, and E‑E‑A‑T optimization to strengthen brand authority in generative engines.
• Identify and pilot AI‑driven SEO workflows (content augmentation, clustering, topical mapping, prompt engineering, automation, QA).
• Partner with Product and Engineering leadership to influence roadmap priorities, advocate for SEO needs, and support major site redesigns or migrations.
• Work closely with Legal/Compliance on content and claims approvals, ensuring compliance does not hinder organic growth.
• Oversee technical SEO audits and prioritization of fixes, working with engineering teams to ensure timely delivery.
• Guide structured data, schema strategies, indexation optimization, internal linking enhancements, and page‑speed improvements.
• Maintain oversight of local SEO operations, including listings accuracy and local authority‑building strategies (executed through team members or vendors).
• Participate in the content operations process to ensure adherence to SEO and GEO best practices (e.g. editorial planning, content briefs, calendar ownership, and governance). Ensure all content is optimized for both traditional SEO and emerging GEO requirements (answer‑first formatting, entity optimization, structured content).
• Provide guidance on CMS content publishing and content lifecycle management.
• Oversee relationships, SOWs, quarterly reviews, and performance evaluations for key SEO and GEO vendors (e.g. Conductor, Chatmeter, Milestone, PR partners, etc.).
• Manage SEO budget tracking and forecasting in partnership with Analytics and Finance.
• Lead test‑and‑learn frameworks for SEO, GEO, SERP experimentation, AI search monitoring, and competitive intelligence.
• Deliver monthly and quarterly executive‑level reporting on organic performance, highlighting insights, risks, and opportunities.
• Use GSC,…