Manager, Marketing Brand Management
Listed on 2026-01-12
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Management
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador
SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member.
Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
The Company’s Total Rewards package is at or above industry levels. The expected base salary range for this position is between USD - USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives.
As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
THE ROLE
As Manager, Brand Management, you’ll be at the forefront of shaping how our brands connect with consumers and win in the marketplace. This dynamic role blends strategic brand equity building, media-to-cart innovation, and portfolio leadership. You’ll drive integrated marketing strategies that spark engagement, fuel growth, and align cross-functional teams around a shared vision of success.
KEY RESPONSIBILITIES Equity & Media-To-Cart- Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction.
- Lead integrated communication planning across media channels (ATL, BTL, social), partnering with agencies and internal teams to deliver cohesive consumer experiences.
- Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints.
- Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies.
- Design and implement media-to-cart programs that connect upper‑funnel brand building with lower‑funnel conversion across digital and physical retail.
- Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes.
- Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration.
- Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging.
- Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management.
- Align demand forecasts with marketing and sales strategies for accurate planning.
- Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions.
- Support commercialization and cross‑functional training to enhance omnichannel capabilities and foster continuous improvement.
- Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned.
- Ensure all marketing and functional claims meet compliance standards and support business objectives.
- Foster a culture of continuous improvement, learning, and innovation across marketing practices.
- Support commercialization teams with training to enhance omnichannel and consumer‑centric capabilities.
- Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 7+ years of relevant experience, or 5+ years with an advanced degree.
- Qualified candidates must be legally authorized to work in the United States.
- MBA or advanced degree preferred.
- 5–7 years in portfolio management, brand strategy, or related marketing roles.
- Project Leadership & Growth…
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