Associate Manager, Marketing Brand Manager

Associate Manager, Marketing Brand Manager page is loaded## Associate Manager, Marketing Brand Manager locations: USA - WI - Racine time type:
Full time posted on:
Posted 11 Days Agotime left to apply:
End Date:
January 19, 2026 (20 days left to apply) job requisition  JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid, Glade, Ziploc and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member.

Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
** ABOUT

THE ROLE
** As the Associate Manager, Brand Management, you will support the development and execution of brand equity strategies and integrated marketing communications. This role partners closely with creative agencies, marketing teams, omnichannel (OMNI), and design to ensure a consistent and compelling consumer experience from awareness through to purchase. You will be instrumental in shaping how consumers experience the brand across all touchpoints, driving engagement and conversion through thoughtful, insight-driven marketing plans.
** KEY RESPONSIBILITIES
**** Brand Equity & Strategy
*** Support the creation and execution of brand strategies that align with the company’s vision and market positioning, ensuring consistency across all consumer touchpoints to drive brand awareness, engagement, and conversion.
* Collaborate cross-functionally with design teams, agencies, marketing portfolio teams, OMNI, and shopper marketing to maintain and enhance visual identity, develop compelling brand assets, and deliver integrated marketing communication plans—including retail media and shopper strategies.
* Contribute to the development of brand narratives that effectively communicate the brand’s values, mission, and unique selling propositions, supporting cultural program development through creative briefs, go-to-market plans, trade narratives, and execution.
* Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends.
* Leverage market, consumer, user, and purchaser insights to inform media channel strategies and in-market execution initiatives.
** Media to Cart & Marketing Innovation
*** Execute media-to-cart strategies that drive consumer conversion across both online and offline channels.
* Leverage consumer, shopper, and user insights to inform marketing plans and optimize the path to purchase.
* Lead omnichannel planning and activation, including timeline management, strategy execution, and cross-functional coordination with internal teams and external partners.
* Manage project timelines, budgets, and forecasting for marketing programs and product collections.
* Understand and apply media planning principles across all relevant touchpoints, integrating them into growth planning and campaign execution.
* Support the design and execution of in-store displays and utilize activation options such as social media, ambassadors, awards, and loyalty programs to enhance campaign impact.
** Portfolio Strategy & Management
*** Develop and implement comprehensive portfolio strategies to drive growth, market share, and consumer relevance.
* Manage product assortment, including innovation, renovation, and discontinuation planning.
* Lead commercialization efforts for new products, including development of selling materials and go-to-market strategies.
* Analyze sales data and market trends to inform product assortment strategies and identify opportunities for growth.
* Collaborate with cross-functional teams across R&D, Finance, Supply Chain, Demand Planning, Marketing, and Sales.
** Budget & Financial Management
*** Build a strong understanding of the P&L and identify key levers to achieve financial targets.
* Partner with Finance to monitor performance and adjust plans as needed.
* Analyzes marketing and retail/trade media campaigns to assess effectiveness and ROI using advanced…