Marketing Strategic Channels & Key Accounts Manager

Marketing Strategic Channels & Key Accounts Manager

Job Description

Requisition

Job Location:

Racine
- Wisconsin
- United States

Category:
Sales and Marketing

Job Type: Full Time

Working Mode:
Hybrid

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

Grow a Career. Build a Future!

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

The Marketing Strategic Channel Business Manager is responsible for developing and executing growth strategies across New Holland Construction’s strategic, non-traditional and high-potential sales channels. This role will lead business development and commercial execution across Case IH dealer channels, large fleet accounts, and the independent rental channel, with a focus on expanding market presence, increasing equipment sales, strengthening channel partnerships, and delivering profitable growth.

The role will identify opportunities, develop channel-specific strategies, negotiate and manage key business relationships, and translate market opportunities into actionable sales programs. The Manager will operate as a strategic individual contributor, influencing through cross-functional leadership, dealer/customer relationships, business planning, and execution.

• Develop and execute annual and long-term strategies for strategic channels that complement New Holland Construction’s traditional dealer network.
• Identify opportunities to expand New Holland Construction’s presence through CNH agricultural dealers, large equipment fleets, and strategic rental accounts.
• Develop channel-specific business plans, sales targets, growth initiatives, and performance measures.
• Evaluate market trends, customer requirements, competitive activity, and channel economics to identify new opportunities.
• Recommend specific channel structure, pricing, programs & commercial strategies.
• Establish dealer-level business plans and track performance against agreed objectives.
• Develop and maintain sales forecasts, business plans, and performance results dashboards.

• Bachelor’s degree in business, marketing, sales, engineering, agriculture, construction management, or a related field.
• 10+ years of progressive experience in sales, channel management, business development, strategic accounts, or a related commercial function.
• Experience in construction equipment, agricultural equipment, heavy equipment, rental, fleet management, or another capital equipment industry.
• Demonstrated experience managing strategic customers, dealers, or key channel partners.
• Willingness to travel to dealers, customers, and industry events(~50% or greater).

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The annual salary for this role is USD $ - $ plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers…