Director - Salesforce Enablement & Strategy

R Director - Salesforce Enablement & Strategy (Open)

Location:

Radnor, PA (Airgas HO) - Management

How will you CONTRIBUTE and GROW? At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

• This role can be considered for hybrid or remote schedule.
• Up to 20-25% travel

Recruiter:
Roseanne Khachikyan / Rosea /

We are seeking a highly motivated and forward-thinking Salesforce Enablement & Strategy Manager to maximize the return on our Salesforce investment and drive sales excellence. This role is the critical link between our business strategy, sales organization, and technology platform. You will be responsible for executing a strategy that enhances user adoption, improves sales effectiveness, and drives measurable sales growth by ensuring our sales teams are skilled, motivated, and empowered to succeed.

include the following. Other duties may be assigned.

• Understand the Business & Salesforce:
  Act as the subject matter expert, deeply understanding our business processes, go-to-market strategy, and the full capabilities of the Salesforce platforms (Sales Cloud, CPQ, etc.).
• Project Management &
  
  Roadmap:
  
  Manage the end-to-end lifecycle of Salesforce-related projects, including requirements gathering, solution design, testing, and deployment. Maintain a forward-thinking roadmap to ensure the platform scales with future business needs.
• User Adoption & Enhancement:
  Monitor Salesforce utilization and user feedback to identify pain points and implement continuous improvements to the platform's usability and feature set.
• AI Strategy & Optimization:
  Lead the deployment and maintenance of AI-powered features to deliver predictive insights, automate tasks, and optimize sales processes.
• Continuous Learning: A strong commitment to continuous learning and interest in understanding the core functionality and strategic value of the Salesforce platform, including its features, new releases, and overall roadmap.

• User Training & Development:
  Design, develop, and deliver comprehensive user training programs (onboarding, ongoing, and feature-specific) for all user roles.
• Sales Enablement Material:
  Create and maintain high-impact sales enablement content, including playbooks, process guides, talk tracks, and battle cards, ensuring alignment with sales methodologies and business objectives.
• Motivation &
  
  Coaching:
  
  Partner with sales leadership to motivate sellers and reinforce training through coaching, performance data analysis, and KPI adoption.

• Drive Sales Growth:
  Define, track, and report on key performance indicators (KPIs) related to Salesforce adoption and sales effectiveness, translating data insights into actionable programs that drive sales growth.
• Cross-Functional Alignment:
  Collaborate closely with Sales Leadership, Rev Ops, IT, and Marketing to ensure all technology and enablement initiatives are fully aligned with the overarching sales strategy and business objectives.

• 5+ years of combined experience in Sales, Sales Enablement and/or Sales Operations within the organization.
• 5+yrs in working with Salesforce
• 3-year minimum experience in sales
• Experience in using computer hardware, peripherals, and standard computer software programs.
• Proven ability to manage complex projects and lead cross-functional initiatives (Project Management).
• Deep functional understanding of the business.
• Exceptional presentation, facilitation, and instructional design skills for delivering effective user training.
• Demonstrated business acumen and a strategic, data-driven mindset with a proven track record of driving measurable results in sales performance.
• 3+ years managing P&L responsibility.

• Bachelor’s Degree preferred, preferably Marketing, Business Management or focus on Business Management, or equivalent combination of education, training, and…