Specialist, Market Research

# Specialist, Market Research Rahway, New Jersey, United States of America FULL _TIMEOther / Corporate Functions Notify me about similar jobs

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** Job Description
***
* Job Summary:

** As a strategic partner to the business, the
** Specialist, Primary Market Research
** is responsible for understanding business challenges and supporting the delivery of customer, market, and competitive insights that inform commercial decision-making. This role supports U.S. and Global markets through the design, execution, and application of primary market research and integration of secondary data sources.

Working closely with the Team Leader, more senior market research colleagues, and cross-functional stakeholders, the Specialist helps identify key business questions, develops research approaches, and translates insights into actionable recommendations that support business strategy and execution. This individual is expected to demonstrate curiosity, collaboration, and a learning mindset while leveraging innovative research methodologies, data sources, and emerging technologies to enhance insight generation and business impact.

A successful Specialist will demonstrate the ability to work effectively in a fast-paced and evolving environment, manage competing priorities, adapt to changing business needs, and contribute to the ongoing transformation of market research capabilities.
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* Primary Responsibilities:

** In partnership with the Team Leader and more senior members of the market research team, the Specialist will contribute to the planning, execution, and application of market research by:

Framing business questions and identifying information needs that support commercial strategy and decision-making

Developing research and analysis plans aligned with business objectives

Drafting research briefs, requests for proposals, and hypotheses to be tested

Supporting the identification and selection of external research partners

Managing assigned market research projects from design through execution and insight delivery, with guidance as appropriate

Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate

Utilizing primary market research, syndicated data, secondary data, and analytics to develop integrated insights and recommendations

Exploring and applying AI-enabled market research tools, advanced analytics, and emerging technologies, including synthetic respondents, digital personas, or other approved methodologies, to enhance insight generation, improve efficiency, and support decision-making

Synthesizing data and research findings into clear, compelling, and actionable business recommendations

Communicating insights effectively and supporting stakeholder alignment and business action

Ensuring adherence to all compliance, privacy, and ethical standards associated with market research activities