Brand and Customer Manager

Job Description

We are seeking a:
Brand and Customer Manager

• Ensure a successful 2027 launch of a pediatrics vaccine in Greece amid strong competitive activity

• Strengthen positioning of the broader pediatrics portfolio and reverse recent share erosion in an established vaccine category

• Build sustainable advantage through lifecycle planning, omnichannel engagement, and evidence‑based decision making

• Own Greece‑specific brand strategy: positioning, segmentation, messaging, value propositions, and differentiation

• Design and execute competitive go‑to‑market plans across neonatology, pediatrics, hospital clinics, and pharmacies

• Lead omnichannel HCP engagement and, where compliant, caregiver awareness and activation

• Conduct market research and analytics; define KPIs and performance dashboards; drive insights to action

• Develop sales enablement tools (detail aids, dosing and coverage guides, objection handling, training)

• Partner with market access on reimbursement pathways and formulary inclusion; support evidence and dossier needs

• Cultivate relationships with key opinion leaders, professional societies, and hospital stakeholders; plan scientific programs

• Manage agencies and vendors; oversee timelines, budgets, and supply readiness in partnership with operations

• Plan lifecycle updates to maintain competitive advantage; monitor and respond to competitor strategies and messaging

• Lead differentiation strategy for the established vaccine to stabilize and grow share

• Ensure compliance with all relevant regulations and internal policies across promotional and non‑promotional activities

• Bachelor’s degree in life sciences, pharmacy, business, or related field; advanced degree preferred

• 5+ years in pharmaceutical or vaccines marketing, brand management, or customer engagement; launch experience strongly preferred

• Proven success in developing brand strategy and executing go‑to‑market plans in healthcare

• Experience with HCP omnichannel engagement and content development; familiarity with promotional compliance

• Strong analytical skills with expertise in market research, KPI setting, and performance management

• Demonstrated ability to collaborate cross‑functionally (medical, market access, sales, regulatory, supply)

• Excellent communication, stakeholder management, and presentation skills

• Fluency in Greek and English

• Pediatrics, maternal/infant health, or infectious disease market experience

• Greece market access and reimbursement expertise

• Experience working with KOLs, professional societies, and hospital decision makers

• Background in competitive strategy and share recovery initiatives

• Achievement of launch readiness milestones and post‑launch adoption targets

• Growth in brand awareness, preference, and intent among target HCP segments

• Stabilization and growth of the established vaccine’s market share

• Execution quality across omnichannel campaigns, sales enablement, and stakeholder programs

• Compliance adherence and effective risk management

Our employees are the key to our company’s success. We demonstrate our commitment to our employees by offering a competitive and valuable rewards program.

Job Posting End Date: 01/28/2026

Requisition : R379396