Associate Director, Digital & Customer Engagement Strategy

Animal Health — NORAM Digital Team Digital Business Liaison, Companion Animals Function AD, Digital & Customer Engagement Strategy — Companion Animals Reports To Director, Digital Operations Partners With Companion Animals Brand/Species marketing teams;
Digital Operations team (Content, Analytics, Web, SFMC), Global Costumer engagement team, IT, among others.

Rahway, NJ — Hybrid (3 days/week onsite)

The Digital Business Liaison is the strategic connective layer between the Companion Animals business (marketing teams) and the Digital Operations execution engine. Acting as a true business partner. This person aligns business strategy across the full digital ecosystem (web, email/Sales Force Marketing Cloude (SFMC), digital content) into cohesive omnichannel strategies for both pet owners and veterinary professionals. This is a strategic, execution-accountable role: the Liaison translates business priorities into clear internal digital briefs, plans and prioritizes the digital campaign backlog, and reports performance in ways that inform future business decisions — contributing directly to the long-term growth of the Animal Health business.

• Strategic Business Partnership Serve as the primary point of contact and trusted advisor between Companion Animals Brand/Species stakeholders and the Digital Operations team, embedding digital and omnichannel thinking into brand and media planning from the outset.
• Omnichannel Alignment Align the business unit's strategy across the full digital ecosystem — web, SFMC/email, digital content— into unified omnichannel strategies that engage pet owners and veterinary professionals throughout the customer journey.
• Brief Development & Intake Translate business needs into clear, complete, and actionable internal digital briefs — scoping objectives, timelines, and success metrics at intake — so the digital team is well coordinated to execute the digital strategy (Content, Analytics, Web, SFMC) can deliver without rework or back-and-forth.
• Backlog Prioritization & Governance Own and prioritize the multi-brand digital backlog, balancing urgency, capacity, and strategic value. Facilitate regular intake and prioritization sessions with stakeholders, and maintain the templates, criteria, and SLAs that keep the model scalable as demand grows.
• Performance Reporting Consolidate campaign and channel performance into business-relevant narratives and recommendations that inform future business decisions.
• Risk Management & Feedback Loop Proactively flag capacity constraints, conflicting priorities, or scope changes before they become delivery risks. Maintain a two-way flow of context — carrying execution constraints back to the business and business nuance forward to execution.
• Ongoing / As-Needed Ensure content accuracy and execution alignment with strategic campaigns Build success plans and benchmarks for campaign performance Champion cross-species best-practice sharing Lead quarterly planning cycles with Marketing & Digital stakeholders.

Strong written and verbal communication skills, with the ability to translate ambiguous business requests into structured, executable digital briefs and act as a fluent "translator" between business stakeholders and specialist digital teams. Experience managing a backlog or intake process (e.g., prioritization frameworks, ticketing/briefing systems) across multiple concurrent stakeholders or brands. Working knowledge of digital channels and campaign types (web, email/SFMC, content, paid/organic) sufficient to scope and brief omnichannel and media work accurately — execution expertise not required.

Ability to build trust and credibility with business stakeholders…