Sr. Spclst, Business Insights & Analytics - TW​/HK

Job Description

The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas.

This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.

Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams.

The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.

• Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
• Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
• Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
• Deliver ad-hoc analyses to support strategic and operational decision making.

• Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
• Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
• Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
• Continuously improve reporting processes in collaboration with IT, global teams, and external partners.

• Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.
• Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
• Support business planning and forecasting accuracy through analytical input and scenario analysis.
• Identify and integrate new data sources such as primary or secondary Market Research.
• Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
• Support compliant data usage in line with local and global policies (e.g. GDPR, market research standards).

• Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.
• Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.
• Uses AI tools to augment analysis, decision‑making, content development, and workflow execution, improving team productivity and business impact.
• Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.

• Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.
• Collaborate within the global BIA community to share best practices and ensure strategic alignment.
• Contribute to data literacy initiatives and mentor junior analysts where applicable.

• Master’s degree in Business, Economics, Statistics, Data Science, or related field
• 5+ years in analytics or data analysis (regulated industry preferred)
• Commercial, marketing, or sales support experience required; pharma/healthcare a plus
• Advanced skills with Excel, SQL, Tableau, Power BI;
  Python/R knowledge is beneficial
• Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.
• Experien…