Associate Director, Ophthalmology Payer Marketing

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with payers, providers, and government to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence;

we translate breakthrough science into innovative medicines that help people around the globe.

The Associate Director, US Ophthalmology Payer Marketing, is responsible for developing market access strategies, customer-facing solutions, and value proposition alignment for our pipeline and upcoming ophthalmology (retina) product launch. The individual will collaborate across functions—including Brand Marketing, Field Reimbursement Managers (FRMs), Integrated Account Management, Outcomes Research / Value & Implementation (V&I), Medical Affairs, and Policy—to incorporate market and customer insights into the development of payer customer segment strategies, pre-approval access planning, and launch value evidence generation.

The role will be part of the team responsible for Payer Marketing within the US Ophthalmology Business Unit, supporting pipeline readiness through post‑launch commercialization. This role reports to the Director, US Ophthalmology Payer Marketing.

• Payer Strategy & Cross-Functional Alignment:
  Provide US payer and market access strategic input into Brand Marketing, Business Unit Leadership, Sales Leadership, Field Reimbursement Teams, Global Market Access Teams, Medical Affairs, Integrated Account Management, Legal, Compliance, and Finance.
• Value Proposition & Evidence Planning:
  Lead the development and alignment of the ophthalmology product value proposition; coordinate closely with Outcomes Research / Value & Implementation (V&I) and Medical Affairs to shape launch‑ready value evidence strategies, economic models, and unbranded value platforms.
• Pre-Approval Access Readiness (PIE):
  Develop and execute compliant pre‑approval payer engagement strategies and scientific/economic exchange resources (in accordance with FDAMA Section 114 / 21st Century Cures Act guidelines) to facilitate proactive, early dialogue with key health plan and payer decision‑makers.
• Post-Approval Launch Tactics & Collateral:
  Drive the creation, review, and deployment of post‑approval payer promotional campaigns, branded/unbranded value dossiers, customer segment resources, and access toolkits through Medical, Legal, and regulatory (MLR/CRT) governance.
• Payer Segment Strategy:
  Formulate tailored customer segment strategies, messaging, and access solutions across relevant US payer and provider archetypes, including Medicare Part B (Fee-for-Service), Medicare Advantage, Commercial Health Plans, Managed Services Organizations (MSOs), Retina Specialty Clinics, GPOs, and VA/DoD channels.
• Field Pull-Through & Solutions:
  Partner with payer marketing partners to design compliant pull‑through resources, to support appropriate patient access to our company's products.

• Location:
  
  Preferred location is hybrid in Upper Gwynedd, PA, but may consider Rahway, NJ or another company site if candidate is willing to travel to Upper Gwynedd as needed (up to 25%).
• Travel Requirements:
  Up to 20–25% domestic travel.

• Required:
  
  BA/BS Degree
• Preferred: MBA, MPH, PharmD, or other advanced degree

• Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting in the biopharmaceutical industry.
• Demonstrated…