Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

Job Description Our company is dedicated to delivering innovations that extend and improve the lives of people worldwide. We are committed to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to help people who need our medicines and vaccines gain access to them. We focus on innovation, translating breakthrough science into innovative medicines, and launch execution excellence to help people around the world.

The Global Vaccines organization is committed to working toward eliminating HPV-related cancers and diseases globally. The HPV
* vaccines business is dynamic and expected to deliver significant revenue growth over the next 5 years driven by an increasing contribution from adult female & male and adolescent male cohorts.

The Director, HPV Global Vaccines Marketing, HCC Strategy & Activation, is a global marketing role accountable for the global healthcare consumer (HCC) strategy for our adolescent and adult business.

This is a high visibility leadership role, reporting to the Executive Director, working in close collaboration with a broad and different group of global, regional, and local teams across divisions and functions, as well as key external agency partners.

Key responsibilities include but are not limited to:

HCC Strategy:
Lead the HCC strategy evolution across priority cohorts. Translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes. Work with cross-functional team and agency partners to identify and integrate consumer insights and market trends into global strategy evolution. Partner with HCP strategy lead to ensure strategic alignment across HCC and HCP channels.

HCC Activation:
Lead global HCC activation strategies, ensuring integration across the vaccine adoption funnel (awareness, familiarity, intent, conversion), and enabling markets to execute omnichannel activation effectively. Work with cross-functional team and agency partners to identify leading & lagging indicators relevant for targeted activation.

L3 Champion:
Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.

Master Brand HCC global campaign:
Lead content and campaign evolution working with creative agency partners, in response to consumer insights, and in close collaboration with key markets and regions. Develop ‘key’ and ‘core’ supporting campaign assets aligned to market needs.

HCC Influencer global platform:
Lead platform expansion with creative and media agency partners based on in-market experience and insights in partnership with key markets and regions.

Agency Management:
Lead day-to-day engagement with creative and media agency partners. Direct workflow from insight and brief development through development, approval, and delivery where applicable.
* HPV=human papillomavirus Education (minimum requirements):

•

Required:

BA/BS    
• Preferred: MBA/MS Required

Experience and Skills:

Minimum of 7 years of brand marketing experience.

Minimum of 10 years of progressive experience in vaccines, biopharmaceuticals,undefined

Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.

Demonstrated success in global marketing or commercial strategy roles

Strategic, innovative thinker with a learning orientation and desire for excellence

Exceptional communicator with strong verbal, written, and presentation skills

Ability to work in ambiguous situations to overcome challenges.

Ability to process, integrate, and succinctly…