Assoc. Dir , Market Research

Job Description

Focus Area:
Respiratory - Steroid free medicine

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them. At our Company, we are leveraging insights, analytics and technology, as we invent for life on behalf of patients around the world.

We are seeking those who have a passion for using strategic insights, data and analytics to drive decision making, that will allow us to tackle some of the world’s greatest health threats.

Within our Digital Human Health organization, we are transforming to better power decision-making across our end-to-end commercialization process, from business development to late lifecycle management. As we endeavor, we are seeking a dynamic talent for the role of Associate Director, Primary Market Research

The Market Research Associate Director (Hybrid) will be a main point of contact for their assigned areas of responsibility for our product's marketing / commercial team. The position will plan, prioritize, manage, and execute a scope of work within the Respiratory therapeutic area spanning both pre- and post-launch. Specifically, the focus of this role will be for a steroid free medicine and any future assets in this domain.

Responsibilities will include providing strategic input to the extended global team via primary market research projects and secondary data analysis by proactively defining business questions and opportunities, identifying strategic insights, and recommending actionable business solutions.

This person is expected to be an exceptional team player who can comfortably interact with and add value to the existing market research team as well as strategically partner with extended team members including pricing and access, sales, promotion, marketing and our Research & Development division. The Associate Director will demonstrate, consistently, strong leadership skills with an ability to work independently in a rapidly changing environment with a transformational mindset, cultural awareness and resiliency to change.

• Develop and oversee execution of an assigned portion of the global market research plan within the product franchise with a strategic mindset and minimal supervision.
• Provide leadership and strategic thinking for assigned primary market research projects for our product including framing critical business questions, identification of information needs, identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors products and current/future market developments.
• Take full ownership of understanding the business challenges/information needs, consider alternatives, propose appropriate method/approach, apply best practices, and proactively consider and/or develop new techniques and innovations to meet objectives.
• Proficient in various market research methodologies and research techniques to design effective research studies
• Complete analyses using available secondary data, syndicated reports and databases and integrate findings into primary market research efforts to build and tell a compelling story and deliver concise and actionable results, on an as-needed basis

• Implement market research studies and manage budget of projects; brief market research vendor partners to deliver what is required (e.g. objectives, timeline, compliance requirements, actionable insights and recommendations); understand vendor capabilities, quality requirements, and recommend innovative options.
• Articulate the rationale, hypotheses, and methodology of research approaches to both the manager and the franchise / client team proactively and ensure the business objectives are met and communicated in an effective way.
• Able to assess and direct vendor technical capabilities and manage risks in the analytic process
• Pro…