Creative Producer

Overview

WRAL, part of Capitol Broadcasting Company, is looking for an all-star Creative Services Producer with a passion for creating impactful marketing. This role isn’t just about making spots—it’s about shaping the way viewers see and connect with one of the most respected local news brands in the country. We need a producer who can concept, write, shoot, and edit content that elevates our news image campaigns while also handling a wide range of commercial and station projects.

If you’re equal parts storyteller, innovator, and collaborator, this is your shot.

To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Lead News Image Campaigns:
  Develop, pitch, and execute campaigns that define and reinforce the WRAL news brand across broadcast, digital, and social.
  • Produce Compelling Creative:
    Write, shoot, and edit commercials, promos, and image spots that cut through the clutter and connect with viewers.
  • Collaborate Across Teams:
    Work hand‑in‑hand with news, marketing, sales, and community partners to deliver work that drives results.
  • Multi-Platform Creativity:
    Adapt ideas and campaigns for multiple platforms, with a sharp eye for what works on TV, digital, social, and emerging media.
  • Execute with Excellence:
    From concept to final cut, ensure every piece meets WRAL’s high creative and quality standards.
  • Support Live Productions:
    Contribute to live and special event productions when needed.

• Proven News Marketing Chops:
  Experience producing image campaigns that grow audience and build brand identity.
• Creative Storytelling:
  Ability to write, shoot, and edit content that’s emotional, memorable, and uniquely WRAL.
• Technical
  
  Skills:
  
  Proficiency in Adobe Premiere; working knowledge of After Effects, Photoshop, and motion graphics a plus.
• Production
  
  Skills:
  
  Skilled with cameras, lighting, and audio to produce polished content.
• Collaborative Spirit:
  Strong communication and interpersonal skills to thrive in a fast‑paced, team‑oriented environment.
• Organizational Drive:
  Ability to juggle multiple projects, meet deadlines, and push creative boundaries under pressure.
• Bonus Points:
  
  Live, multi‑camera, or event production experience. Drone certification or graphic design chops.

• Bachelor's degree in Communications, Film, media, or a related field.
• 2+ years of professional experience in news marketing, commercial production, or creative services.
• Ability to lift, carry, and move production equipment (40+ lbs).

• Capacity to perform work that is primarily sedentary for extended periods of time (e.g., at a desk or in meetings).
• Manual dexterity and frequent use of hands and fingers to operate a computer keyboard, mouse, calculator, and other office equipment.
• Ability to lift, carry and move production equipment (40+ lbs).

• This is an in‑person, onsite position working from our corporate headquarters in Raleigh, NC.
• Work is performed in a typical office environment and requires the ability to operate standard office equipment.
• Limited local travel may be required, such as traveling to other CBC locations as necessary.

• Competitive salary based on experience.
• Benefits package including:
  • Comprehensive health insurance plan options
  • Vision and Dental Insurance
  • Company sponsored life insurance
  • Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  • 401K with company match
  • Generous paid time off
  • 9 paid company holidays
  • Opportunities for professional development and career growth.
  • Dynamic and inclusive work environment with a supportive team culture.
  • Exciting projects and growth opportunities within a leading organization.
  • Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However,…