Syndication Video Strategist

Job Title

Syndication Video Strategist at Launch Potato.

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as Finance Buzz, All About Cookies, and Only In Your State . As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.

Contract‑to‑hire, salary $65,000 – $80,000 per year, with profit‑sharing bonus and competitive benefits. Future increases are based on company and personal performance.

• Own the video content strategy for syndication platforms, focusing primarily on MSN.
• Plan and maintain the video content calendar.
• Write, edit, and optimize video scripts.
• Provide detailed feedback to video editors and designers.
• Optimize thumbnails, titles, and on‑screen graphics for engagement.
• Oversee video production workflows for speed, quality, and consistency.
• Manage freelance contributors and coordinate with internal stakeholders on budgets and payments.
• Conduct quality control on all video outputs.
• Track and report on video performance metrics and revenue.

• 3+ years in video strategy, video production, or performance‑driven video roles within digital media, performance marketing, or content monetization.
• Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue‑focused environment.
• Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement.
• Hands‑on experience with scriptwriting, editing feedback, and video optimization.
• Comfort managing freelancers, assigning work, and overseeing quality and deadlines.
• Ability to analyze performance metrics and translate insights into actionable improvements.
• Strong organizational skills and comfort juggling multiple projects at once.
• Excellent written and verbal communication skills in a remote environment.
• Willingness to experiment, test, and iterate quickly.
• Openness to incorporating AI tools into scripting, ideation, and workflow optimization.

• Selecting video topics that maximize viewer engagement, watch time, and revenue.
• Optimizing scripts to increase retention, clarity, and completion rates.
• Improving thumbnail and on‑screen graphic performance through testing and iteration.
• Building and maintaining an efficient, scalable video workflow.
• Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets.
• Maintaining high quality and brand consistency across all video content.
• Monitoring video