Paid Search Analyst

ROI Revolution, Inc. provided pay range

This range is provided by ROI Revolution, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$75,750.00/yr - $85,000.00/yr

Are you an experienced digital marketer who enjoys creatively solving complex problems, analyzing data, and uncovering insights to drive performance? If you have at least 1 year of experience directly managing paid search advertising campaigns, strong analytical and critical thinking skills, and a track record of communicating trends to marketing leaders, this role could be the perfect next step in your digital marketing career!

As a Paid Search Analyst, you’ll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly impact how our clients connect with their audiences and achieve their business goals.

Working within a collaborative team, you’ll leverage your expertise in platforms like Google Ads and Microsoft Advertising, along with our proprietary tools to increase efficiency. You’ll also gain exposure to other marketing channels and collaborate on full-funnel marketing strategies for clients. Our training combines self-paced learning with hands‑on pairing and shadowing, helping you build the confidence and skills to consistently deliver meaningful results for our clients.

• Own paid search performance and execution for 4‑6 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics.
• Proactively perform optimizations across campaign types and strategies, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time.
• Communicate regularly with clients, both scheduled and ad hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work.
• Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data‑driven actions to achieve profitability and growth targets.
• Translate analytical insights into clear, actionable recommendations that shape campaign strategy.
• Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to generate insights that evolve client channel strategy.
• Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals.
• Perform other duties as assigned or as we learn your interests and strengths.

• At least 1 year of full‑time experience directly managing paid search campaigns.
• Bachelor’s degree in Business, Marketing, Mathematics, Analytics, or a related field.

• Skilled in analyzing data to identify trends and develop actionable strategies, with hands‑on experience in conversion tracking and GA4.
• Experience interpreting paid search and business metrics to assess performance, make bidding decisions, and support strategic recommendations.
• Comfort and ability to adapt in a fast‑paced, ever‑changing environment.
• Proven creative problem‑solving skills to overcome challenges and deliver results.
• Highly organized and proactive, with strong time‑management skills demonstrated through effective task prioritization and consistent on‑time delivery.
• Clear written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally.
• Passion for delivering high‑quality client service and contributing to client success.
• Proficiency in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data.
• Eagerness to learn and experiment with new tools, technologies, and approaches in the digital marketing space.
• Embodies ROI's core values and is willing to actively contribute to a collaborative team environment.

This description is intended to describe…