Vice President, Integrated AI Marketing

About our Team

Lexis Nexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

We are seeking a strategic and innovative Vice President, Integrated AI Marketing to help shape the future of digital marketing and to support long-term, data-informed decision-making at Lexis Nexis Legal & Professional. This role will sit at the intersection of digital marketing transformation, AI-driven insights, and organizational marketing strategy. The ideal candidate will bring expertise in digital marketing, account-based marketing (ABM), and marketing process improvements—while leveraging AI technologies to accelerate impact across programs, teams, and accounts.

• Build, teach, and scale AI-driven marketing practices to elevate performance across the marketing organization.
• Lead the design and execution of high-value digital marketing programs that drive measurable outcomes.
• Leverage AI tools (e.g., propensity modeling, audience targeting, campaign tailoring) to enhance personalization and customer engagement, deepen understanding of customer needs and perceptions, and mine insights that strengthen marketing, PR, GTM, and thought leadership.
• Deliver actionable analytics (i.e., campaign ROI, pipeline influence, engagement metrics, reputation/perception metrics) that inform marketing programs, GTM planning, GEO/content authority, brand health, and executive decision-making.
• Translate customer, campaign, and market insights into actionable recommendations that inform external communications strategies and strengthen Lexis Nexis’ legal AI innovation authority.

• Partner with marketing and communication leaders to design, test and execute targeted ABM programs.
• Apply digital marketing best practices across centralized campaigns while tailoring initiatives for key accounts and verticals.
• Identify account similarities and trends to maximize efficiency and scale and highlight emerging topics and content opportunities that can be elevated through PR and thought leadership.

• Support marketing leadership to optimize team effectiveness, identifying opportunities for process improvements, capability development, and cross-team collaboration.
• Contribute to role design, team optimization, and marketing transformation initiatives.
• Partner with cross-functional teams to integrate AI-driven marketing practices into broader workflows.
• Ensure seamless communication, alignment, and coordination across the team for optimal program execution and effectiveness.

• 7+ years of experience in B2B marketing, with strong expertise in digital marketing and/or ABM.
• Proven track record in implementing AI or advanced analytics within marketing programs.
• Experience supporting marketing transformation initiatives, including optimizing processes, enhancing team capabilities, or introducing new roles.
• Familiarity with AI marketing tools (e.g., Intensify, predictive analytics platforms, Demand Base or similar).
• Strong ability to balance strategic planning with hands-on execution.
• Excellent communication and stakeholder management skills.

• Background in enterprise technology, SaaS, or information services industries.
• Experience working in organizations undergoing marketing transformation.
• Exposure to SAP, AWS, or other organizations recognized for advanced marketing models.

This is an opportunity to help build a next-generation marketing organization at Lexis Nexis Legal & Professional. You will…