Director, Marketing Operations Raleigh

Marketing Operations - Raleigh / New York City

Walk Me, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging Walk Me's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and Walk Me form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with Walk Me's intuitive digital adoption platform.

We’re looking for a strategic, systems‑minded Director, Marketing Operations to build and lead our AI‑first marketing technology ecosystem. In this role, you’ll be a key member of the Marketing Operations function, owning our Mar Tech strategy and integrations, data governance and CRM quality, and GTM enablement so that our marketing and sales teams can execute smarter, faster, and with greater predictability.

• The role and responsibilities include but are not limited to:

• Define the long‑term vision, architecture, and roadmap for our marketing technology ecosystem across CRM, MAP, ABX/intent (e.g., 6sense), web, events, and customer data platforms.
• Evaluate, select, and manage key marketing platforms and vendors; partner with IT, Security, Procurement, and Rev Ops on requirements, implementation, renewals, and SLAs.
• Lead integration strategy and execution to ensure data, workflows, and tracking are seamless across Salesforce and the broader GTM stack.
• Drive adoption and standardization of tools and processes across marketing and BDR teams, including documentation, governance, and enablement.
• Champion AI‑powered capabilities within the stack (e.g., predictive scoring, AI‑assisted routing, AI content/sequence suggestions, AI copilots) and prioritize use cases that unlock measurable efficiency and revenue impact.

• Co‑own the Salesforce data model with Rev Ops, including account, contact, opportunity, and campaign structures, as well as key field definitions and picklists.
• Establish and enforce data governance policies for marketing and GTM data, covering standards, taxonomies, identity & dedupe logic, enrichment, and usage guidelines.
• Design and oversee data hygiene and compliance routines (audits, sync checks, enrichment workflows) to keep our CRM and marketing databases accurate, deduplicated, and actionable.
• Partner with Legal, IT, and Security to ensure consent management, privacy, and retention practices for marketing data align with regulations and internal policies.
• Ensure our first‑party and third‑party data is “AI‑ready,” with the quality, labeling, and segmentation structures needed to power current and future AI models.

• Design and continuously improve core GTM processes across the funnel, including lead and MQA definitions, routing, SLAs, and hand‑offs between Marketing, BDR, and Sales.
• Operationalize our ABX strategy in partnership with Demand Gen, Field Marketing, and BDR leadership, turning signals (e.g., 6sense intent, product usage, engagement scores) into orchestrated plays and sequences.
• Lead marketing technology and process enablement for GTM teams, including training, office hours, runbooks, and self‑service resources.
• Partner with our Marketing Performance, Marketing Services, Rev Ops, and Analytics teams to ensure campaigns, journeys, and experiments are instrumented correctly and aligned to shared definitions of pipeline and revenue.
• Introduce and enable AI assistants and copilots for GTM use cases (e.g., research, call prep, personalization, note‑taking), with clear guardrails and best practices.

• Act as a player‑coach: be hands‑on with tools and processes while laying the foundations for a future Marketing Operations team.
• Provide thought leadership on the future of AI‑driven marketing…