Digital Marketing Specialist

Digital Marketing Specialist

Full-time

Remote:
Yes

Company: GW Apps

GW Apps is a California-based B2B software company offering an advanced No-Code platform that enables businesses to build custom web applications and digitize processes rapidly delivering up to 80% savings compared to traditional development methods. We serve customers globally, with a strong focus on the US, Europe and Latin America.

We're looking for a results-driven Digital Marketing Specialist to support our Sales and Marketing team in customer acquisition and brand awareness initiatives. This role is ideal for a creative and analytical individual who is comfortable wearing multiple hats in a fast‑paced SaaS environment. You'll lead and support various marketing efforts from content creation and lead generation to campaign execution and performance tracking.

Key Responsibilities

Campaign Development & Execution

• Plan, build, and execute email marketing campaigns for lead generation and customer engagement
• Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)
• Help manage paid media and SEO/SEM initiatives, including keyword analysis and ad optimization

Content & Communication

• Write and design marketing content including blogs, newsletters, whitepapers, and case studies
• Assist in website content development and updates (Word Press proficiency required)
• Create social media content calendars and execute campaigns to increase brand visibility

Analytics & Reporting

• Track, analyze, and report on marketing campaign performance using Google Analytics and other tools
• Provide insights and recommendations to optimize marketing ROI

Support & Collaboration

• Support general marketing operations and administrative tasks

• 2+ years of experience in digital marketing, preferably in B2B or SaaS environments
• Bachelor's degree in Marketing, Business, Communications, or related field
• Strong verbal and written English communication skills
• Proficiency in Word Press, Google Analytics, and basic SEO tools
• Experience managing social media for business (Linked In, Facebook, Twitter)
• Graphic design skills (Canva, Adobe suite, or similar)
• Ability to work remotely and overlap 3-4 hours/day with US Pacific time zone

To apply, please submit your resume, cover letter, and transcript to  In your application, indicate your current employment status and availability.

All your information will be kept confidential according to EEO guidelines.