Communications Director

Communications Director

To Apply:

Recruiting Until Filled.

Location: Hybrid (Raleigh, NC)

Department: Communications

FLSA Status: Exempt

Reports to: Director, Gifts

Union Status: Non-Union

$75,000-$85,000

The Communications Director is responsible for developing the communications strategy for the NC Justice Center and advancing a strong, compelling message for progressive social change across the organization’s issue areas. This includes increasing the visibility of our work among key audiences, policymakers, and the media.

The Director leads digital and legacy media strategies, including website and email content, list-building, social media channels, publications, branding, press outreach, and media monitoring. They also manage the editorial calendar to ensure timely, coordinated, and strategic communications.

A key focus of this role includes collaborating with policy staff to shape and amplify advocacy efforts, especially during legislative sessions. The Director should have experience communicating policy positions and working alongside staff engaged in legislative advocacy and litigation to help drive media attention, public awareness, and engagement with decision-makers.

• The Director creates and drives a multichannel communications strategy with the goal of developing the organization's voice, brand, and integrity.
• The Director coordinates the work of the central communications team, project communications staff, development staff, and engagement staff to ensure strategic alignment.
• The Director collaborates with central communications staff to create and assess individual and team work plans.
• The Director supervises the communications and graphic design staff.
• The Director leads in the development, implementation, and evaluation of an annual communications plan in collaboration with the team.
• The Director regularly updates communications processes and ensures that all staff are trained as needed.
• The Director writes applications for grants and supports reporting requirements.
• The Director oversees the professional development of the team, including identifying training needs/opportunities, assessing the skills and deficits of staff under their supervision, and conducting annual performance evaluations for those staff.

• Ensure the NC Justice Center website serves as an effective tool for advocacy, education, and fundraising, integrating seamlessly with email, social media, and other digital platforms. In collaboration with communications specialists, update and maintain the NC Justice Center’s website content, ensure search engine optimization, and oversee regular Google Analytics reporting.
• Oversee the creation and maintenance of digital ads, such as Google Ads for Nonprofits, paid Google Ads, and Meta ads.
• Regularly update communications processes and tutorials based on best practices and digital safety and security needs and ensure all staff are trained as needed.
• Collaborate with staff on the production and editing of all public-facing content, such as publications, briefings, blog posts, one‑pagers, videos, and infographics.
• Collaborate with the fundraising and advocacy teams to create digital campaigns that drive action, support, and awareness. Support projects in developing, launching, and tracking digital advocacy/lobbying campaigns (petitions and action alerts) in Every Action customer‑relationship‑management system (CRM).
• Build and/or supervise the building of emails and email campaigns in Every Action CRM, ensuring style and design parameters are followed.
• Work with IT and other staff to develop and maintain distribution lists and distribution process for all NC Justice Center publications and emails in Every Action CRM.
• Provide regular updates of templates, headers, letterheads, and other designs.
• Implement comprehensive social media strategy for the NC Justice Center’s existing channels (Linked In, Facebook, Instagram, X); monitor current trends and analytics reporting, and create style and usage guidelines for posts.

• Serve as a spokesperson for the NC Justice Center, in coordination with NC Justice Center…