Director, Brand Marketing

Director, Brand Marketing – Azurity Pharmaceuticals

Location: Raleigh, NC

Job Type: Full-Time

Reports To: VP, Commercial Brand Executive

Department: Commercial – Marketing

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. The company is an inclusive workplace and an Equal Opportunity Employer.

We are seeking a Director, Brand Marketing to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will drive North America brand strategy, in‑line marketing execution, and launch planning for current and future brand assets. They must thrive in a fast‑paced environment while managing multiple brands and cross‑functional teams. Minimum qualifications include 10+ years of experience in the pharmaceutical or biotech industry, with at least 5 years of U.S. marketing experience;

cardiometabolic experience preferred.

• Brand Strategy & Execution
  • Develop and execute integrated marketing plans for in‑line brands, aligning with corporate and commercial objectives.
  • Manage day‑to‑day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals.
  • Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
  • Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.
• Portfolio Management
  • Oversee a portfolio of products at various lifecycle stages (pre‑launch, launch, growth, maturity).
  • Prioritize and allocate resources across brands to maximize impact and ROI.
  • Ensure brand consistency while tailoring approaches to product‑specific needs and market segments.
  • Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
  • Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
• Launch Planning & Readiness
  • Lead cross‑functional launch readiness efforts for new indications or products within the portfolio.
  • Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high‑quality, compliant promotional and educational content.
  • Develop and manage North America launch timelines, training materials, and field execution strategies.
• Stakeholder & Team Collaboration
  • Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging.
  • Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
  • Engage with KOLs and gather market insights to inform brand planning and positioning.

• Bachelor’s degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in the pharmaceutical or biotech industry.
• 5+ years of in‑line marketing/launch experience in U.S. pharma/biotech markets.
• Cardiometabolic (cardiovascular, obesity, renal and endocrine) experience strongly preferred.
• Proven ability to manage multiple brands or indications simultaneously.
• Strong cross‑functional leadership and communication skills.
• Experience working in a fast‑paced, evolving organization with a hands‑on and collaborative approach.

• Hybrid or office‑based, depending on location.
• Travel: ~20–30% (including conferences, sales meetings, field rides, etc.).

• Must be able to sit for long periods of time.
• While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear.
• May occasionally climb stairs and/or ride elevators.
• The employee must occasionally lift and/or move up to 25 pounds.
• Employee must be able to manipulate keyboard, operate a telephone and hand‑held devices.
• Other miscellaneous job duties as required.

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