Senior Manager, B2B Enterprise Marketing Strategy

Overview

Senior Manager, B2B Enterprise Marketing Strategy us on driving specialty testing growth by leveraging audience insights, competitive intelligence, and marketing performance data to create multi-channel marketing strategies. Translate capabilities into clear business benefits and lead the creation of marketing assets to build awareness and generate demand. Reports to the Director, B2B Enterprise Marketing Strategy and collaborates with Health Systems and Managed Care marketing, business and technology teams.

• Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy
• Lead development and refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships
• Define key audience segments and targeting criteria for marketing campaigns
• Lead development and implementation of marketing campaigns designed to achieve business goals, using channels including web, digital, paid advertising, email, PR, events, sponsor ships, and sales enablement
• Analyze marketing activity against objectives and defined campaign goals; identify optimizations to enhance performance
• Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise
• Deliver multi-channel campaign plans in alignment with marketing plan and budget
• Work with digital, creative, content, communications, and research to implement effective channel strategies and optimize performance
• Lead tactic sequencing and prioritization
• Collaborate to accurately track marketing budget allocation and spend
• Serve as marketing business partner to the segment P&L owners; align marketing resources with business objectives
• Collaborate with specialty testing product owners and marketers to support growth in health systems
• Deliver annual strategic marketing plan for assigned business areas
• Run recurring meetings with partners and stakeholders to provide status updates, share performance, provide recommendations, and solicit feedback
• Build support and buy-in for approaches and ideas; foster engagement
• Provide open and transparent communication across the organization
• Work with marketing colleagues to drive B2B initiatives to market
• Collaborate with external agencies and vendor partners to launch marketing strategies
• Manage a team of 1-2 marketers to meet timelines and deliverables

• 8-10 years of marketing experience
• Bachelor's degree in Marketing, Communications, Science, or Business preferred

• Life sciences or healthcare marketing experience preferred
• Multi-channel marketing environment expertise
• Copywriting and editing skills
• Adaptable to shifting priorities
• Self-motivated with initiative
• Decisive and able to move work forward in ambiguity
• Clear, concise, and timely communicator
• Strong relationship-building abilities
• Ability to generate buy-in and unite teams around a vision
• Commitment to fostering an engaging, inclusive, and supportive work environment

Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), PTO/FTO, Tuition Reimbursement and Employee Stock Purchase Plan. Part-time or casual roles may have limited benefits.

Labcorp is an equal opportunity employer and does not tolerate harassment or discrimination. Employment decisions are based on the needs of the business and the qualifications of the individual. Qualified applicants will be considered without regard to race, religion, color, national origin, sex, or any other legally protected characteristic. Applicants with arrest or conviction records will be considered in accordance with applicable law.

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