Senior Manager, Marketing Operations; RapidScale

Company Cox Communications, Inc.

Job Family Group Marketing

Job Profile Sr Manager, Marketing

Management Level Sr Manager - People Leader

Flexible Work Option Hybrid - Ability to work remotely part of the week

Travel % Yes, 5% of the time

Work Shift Day

Compensation Compensation includes a base salary of $ - $. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

At Rapid Scale , exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, Rapid Scale enables companies to turn technology into their greatest competitive advantage.

Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.

• Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.

• Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.

• Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.

• Monitor and analyze marketing performance metrics, tracking marketing’s contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.

• Prepare and present regular reports on marketing performance and ROI to stakeholders.

• Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.

• Analyze and provide feedback and insights on lead quality and funnel impact.

• Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.

• Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.

• Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.

• Identify cost-saving opportunities and optimize resource allocation.

• In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.

• Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.

• Coordinate cross-functional teams to ensure timely delivery of projects.

• Oversee management of third-party marketing operations firm team.

• Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.

• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

• Bachelor’s degree in a related discipline and 8 years’ experience in a related field.
  • The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 year experience in a related field; or 12 years’ experience in a related field.
• 3 years of experience in management or lead role
• Experience collaborating with Sales, Sales Operations or Cross-functional teams
• Experience with CRM platforms and marketing automation tools (e.g., Hub Spot, Marketo), ABM platforms (Demandbase, 6
  
  Sense), SFDC, and analytics platforms (e.g., Google Analytics).
• Experience…