Lead Video Ad Copywriter

Lead Video Ad Copywriter

Launch Potato – Digital media company with over 30M+ monthly visitors. Headquarters:
South Florida, remote‑first team across 15+ countries.

We are a data‑driven, high‑growth media firm connecting consumers with leading brands through content and technology.

Base salary: $110,000 – $135,000 per year. Additional: profit‑sharing bonus, competitive benefits. Future increases based on performance.

• Elevate copywriting function to drive paid media performance and strengthen brand voice.
• Own brand writing strategy across all paid media channels.
• Develop and scale positioning playbooks.
• Set creative quality standards for ad copy, landing pages, CTAs, and video scripts.
• Oversee copy velocity and performance across paid social, search, display, and programmatic.
• Analyze campaign data; identify top messaging patterns; guide optimizations.
• Meet or exceed benchmarks for copy volume, quality, ROAS, and CTR.
• Write high‑impact copy for key campaigns and rapid‑test environments.
• Identify new copy angles from market trends, consumer insights, competitive messaging, and internal campaign data.
• Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue.
• Lead development of compelling video scripts that drive performance and meet compliance standards.
• Partner with vertical leads and Compliance to ensure guardrails are clear, current, and proactively enforced.
• Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements.
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control.
• Own the budget and resource allocation for writing support while maximizing ROI.
• Build systems, workflows, and training resources to improve creative operations and knowledge sharing.

• 4–6 years of performance marketing copywriting experience.
• 2+ years of creative leadership, editorial lead, or player/coach role managing writers or creative contributors.
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing.
• Strong analytical mindset with ability to interpret campaign data and optimize based on insights.
• High proficiency in writing compelling video scripts for platforms such as Tik Tok, Reels, and You Tube.

• Strategic copy leadership: develop and enforce standards, systems, and strategic messaging to drive scalable, high‑conversion creative.
• Analytical & results‑driven: apply data analysis to inform creative iterations and improve campaign performance through insight‑led decision‑making.
• Creative excellence: demonstrate exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
• Collaborative: partner cross‑functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
• Proactive & insightful: identify opportunities from market trends, consumer feedback, and channel data to inform high‑performing copy strategies.
• Mentorship & ownership: lead contributors and freelancers while building scalable resources and systems for team success.

• Competitive base salary, profit‑sharing bonus, and comprehensive benefits package.
• Performance‑based pay increases.

We are proud to be an Equal Employment Opportunity company and value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or any other legally protected characteristics.